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Friday, 16 September 2016, 20:00 HKT/SGT

Source: Spikes Asia
Record-breaking entries received for Spikes Asia
Innovation Shortlist Released

SINGAPORE, Sept 16, 2016 - (ACN Newswire) - Spikes Asia, the three-day Festival of Creativity in the Asia Pacific region has today announced a record-breaking 5,132 entries from 23 countries. Entries into Healthcare have seen a significant 72% increase, with Design (40%) and Direct (34%) also experiencing an upturn.

"Creativity in Asia Pacific continues to excel globally with 3 of the top 10 most awarded countries at this year's Cannes Lions coming from the region. The growth in entries is reflective of the fantastic work coming from this creative community and Spikes Asia is a platform for this work to be celebrated," says Terry Savage, Chairman of Lions Festivals. "This increase demonstrates just how important the region is becoming in the global creative communications sphere," he added.

Prior to the Festival, which takes place from 21 - 23 September at Suntec, Singapore, 98 industry experts will convene to judge the work and award the most creative with the Spikes accolade across 20 categories.

The full count is as follows:
                            2016    2015
Creative Effectiveness        25      23 
Design                       375     267 
Digital                      488     424 
Digital Craft                140       0 
Direct                       395     295 
Entertainment                168     154 
Film                         446     388 
Film Craft                   296     321
Healthcare                   254     148
Innovation                    56      47
Integrated                    59      50 
Media                        430     438 
Mobile                       183     159 
Music                         83       0 
Outdoor                      453     468 
PR                           286     249 
Print & Outdoor Craft        234     181 
Print & Publishing           186     256 
Promo & Activation           434     350 
Radio                        141     133 
TOTAL                      5,132   4,351 
With live judging at the Festival on Wednesday 21 September, the Innovation jury has confirmed their shortlist of 10 from the 56 entries received. Attendees of the Festival can experience the judging, led by Fred Raillard, Creative CEO, Fred & Farid, China while hearing the entrants explain the rationale behind the concepts competing for the Innovation Spikes. All of the shortlisted work will be available for attendees to view on the Innocean interactive kiosks.

The winners will be announced onstage on Friday 23 September at the MasterCard Theatre, Marina Bay Sands. Additional awards presented on the night include the Spikes Asia Agency of the Year, Independent Agency of the Year, Media Agency of the Year, Network of the Year, Spikes Palm Award and the Grand Prix for Good. The Spikes Asia Advertiser of the Year Award will be presented to Mars, Incorporated before the official After Party brings the Festival to a close at The Clifford Pier.

Delegates can still register to attend the Festival and further information can be found on the Spikes Asia website.

About Spikes Asia

The Spikes Asia Festival of Creativity, celebrating and inspiring Asia-Pacific creativity in advertising. Suntec City, Singapore, 27-29 September, 2017. Building on 30 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific.

The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world. Spikes Asia, attended by over 1,800 delegates in 2016, offers an inspirational programme of seminars, tech talks and forums, focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.

The Spikes Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment, Healthcare and Innovation.

Incorporating Tangrams Effectiveness @ Spikes brings 15 years of celebrating Effectiveness and Strategy under one roof. The Tangrams celebrate the latest thinking in marketing effectiveness and showcase the very best examples of effective brand building from Asia Pacific. The Tangrams awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands in categories for Effectivenss, Digital Strategy, Media Strategy, Data & Analytics and e-commerce.

Ascential Events

Ascential powers the prestigious Cannes Lions festival for the branded communications industry, the world's premier payments and financial services congress Money20/20, Spring Fair/Autumn Fair, the global fashion trend forecasting service WGSN, environmental risk data business Groundsure, e-commerce analytics provider One Click Retail and advisory and business services firm, MediaLink.

Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance. Ascential plc is a global business-to-business information company that informs and connects the business world in 150 countries through market-leading Exhibitions & Festivals and Information Services. Ascential's premium products enable focus, growth and value. The company provides customers with world class content and connections empowering their businesses to be the best informed and best connected. www.ascential.com

About Haymarket Media Group

The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers.

In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Isobel Diamond
Press Officer
Spikes Asia Festival of Creativity
[email protected]
+44 20 3033 4156

Marian Brannelly
Press & PR Officer
Spikes Asia Festival of Creativity
[email protected]
+44 20 3033 4000

Source: Spikes Asia

Topic: Tokyo Stock Exchange
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