English | 简体中文 | 繁體中文 | 한국어 | 日本語
Friday, 4 November 2016, 11:30 HKT/SGT
Share:
    

Source: Kantar Media
Kantar Media & VINEX launch New Planning Currency for Internet Audience Ratings
Single source online panel goes live delivering a complete picture of audiences' online consumption across websites and apps to fuel TV & Internet currencies in the Netherlands

AMSTERDAM and LONDON, Nov 4, 2016 - (ACN Newswire) - Kantar Media and VINEX, the industry group of Netherlands online publishers, have delivered a new panel for internet audience measurement. The service replaces the previous internet measurement contract operated by GfK.

"The Dutch media industry demands a new standard for measurement of all media consumed on the internet," commented Richard Asquith, Global CEO of Audience Intelligence at Kantar Media. "Our unrivalled experience in designing and operating hybrid measurement services is manifested in this latest milestone. Working in collaboration with comScore we are delighted to have delivered a superior panel which will provide both internet ratings for VINEX and the next phase of SKO's blueprint for Total TV & Video rating by the end of this year."

The panel of 5,000 individuals uses technology from comScore and Kantar Media to measure online behaviour on browsers and apps across all devices (tablets, smartphones and PC's). The panel (Project NOBO[1]) is the result of an alliance formed last year between VINEX and SKO, the TV & Video ratings body in the Netherlands.

The new panel includes all internet traffic and page content from participating publishers. Other sites will be added in early 2017 including Facebook, Google, Netflix and YouTube resulting in a complete view of all audience behaviour online across media.

"Today's announcement heralds a new standard for internet ratings," commented Bas de Vos, Managing Director of NOBO (a.i.) & SKO. "The alliance between these two bodies, realised through the NOBO project, will enable agencies, brands and media owners to manage media investment across TV and internet properties."

The announcement was made during the closing day of the asi TV Symposium, where presentations from industry bodies in Denmark and Norway shared roadmaps for contracts awarded to Kantar Media in recent months to deliver Total TV ratings. These papers followed a presentation from SKO & VINEX outlining the new service.

The new planning currency can be accessed here http://www.vinex.nl/resultaten/archief/ (list of top 50 largest publishers and brands).

About Kantar Media

Kantar Media is a global leader in media intelligence, providing clients with the data they need to make informed decisions on all aspects of media measurement, monitoring and selection. Part of Kantar, the data investment management arm of WPP, Kantar Media provides the most comprehensive and accurate intelligence on media consumption, performance and value. For further information, please visit us at www.kantarmedia.com.

[1] Netherlands Online Bereik Onderzoek (NOBO)


Topic: New Service
Sectors: Media & Marketing, Broadcast, Satellite, Advertising
http://www.acnnewswire.com
From the Asia Corporate News Network


Copyright © 2020 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.

 

Latest Press Releases
NEC Announces Executive Personnel Changes  
Jan 29, 2020 16:20 HKT/SGT
NEC Releases Consolidated Financial Results for the Nine Months Ended December 31, 2019  
Jan 29, 2020 16:06 HKT/SGT
Orders for NatShield(TM) Sanitizer Disinfectant Spike after Outbreak of Coronavirus  
Jan 29, 2020 16:00 HKT/SGT
Komatsu Negligence Causes Bridge Strike  
Jan 29, 2020 15:00 HKT/SGT
MHI Thermal Systems' Plug-in Hybrid Transport Refrigeration Units Win 2019 Agency for Natural Resources and Energy Commissioner's Award  
Jan 29, 2020 14:52 HKT/SGT
Chinese Companies Assist in the Response to Coronavirus Epidemic  
Jan 29, 2020 09:30 HKT/SGT
Eisai Commences Joint Research and Development of Cancer Gene Panel Test With Personal Genome Diagnostics Inc. Using Liquid Biopsy to Accelerate Next-Generation Drug Discovery and Development  
Jan 29, 2020 07:37 HKT/SGT
Washington Companies Employee Destroyed Crucial Evidence in Federal Court Case  
Jan 29, 2020 05:00 HKT/SGT
Trintech Extends Global System of Accounting Intelligence Leadership with Release of Cadency 8.0  
Jan 29, 2020 05:00 HKT/SGT
NEC to Provide Facial Recognition Technology for Mitsui Fudosan Hotels  
Jan 28, 2020 13:21 HKT/SGT
More Press release >>
 Events:
More events >>
Copyright © 2020 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Privacy Policy | Terms of Use | RSS
US: +1 800 291 0906 | Beijing: +86 400 879 3881 | Hong Kong: +852 8192 4922 | Singapore: +65 6653 1210 | Tokyo: +81 3 6859 8575