English | 简体中文 | 繁體中文 | 한국어 | 日本語
Friday, 4 November 2016, 11:30 HKT/SGT
Share:
    

Source: Kantar Media
Kantar Media & VINEX launch New Planning Currency for Internet Audience Ratings
Single source online panel goes live delivering a complete picture of audiences' online consumption across websites and apps to fuel TV & Internet currencies in the Netherlands

AMSTERDAM and LONDON, Nov 4, 2016 - (ACN Newswire) - Kantar Media and VINEX, the industry group of Netherlands online publishers, have delivered a new panel for internet audience measurement. The service replaces the previous internet measurement contract operated by GfK.

"The Dutch media industry demands a new standard for measurement of all media consumed on the internet," commented Richard Asquith, Global CEO of Audience Intelligence at Kantar Media. "Our unrivalled experience in designing and operating hybrid measurement services is manifested in this latest milestone. Working in collaboration with comScore we are delighted to have delivered a superior panel which will provide both internet ratings for VINEX and the next phase of SKO's blueprint for Total TV & Video rating by the end of this year."

The panel of 5,000 individuals uses technology from comScore and Kantar Media to measure online behaviour on browsers and apps across all devices (tablets, smartphones and PC's). The panel (Project NOBO[1]) is the result of an alliance formed last year between VINEX and SKO, the TV & Video ratings body in the Netherlands.

The new panel includes all internet traffic and page content from participating publishers. Other sites will be added in early 2017 including Facebook, Google, Netflix and YouTube resulting in a complete view of all audience behaviour online across media.

"Today's announcement heralds a new standard for internet ratings," commented Bas de Vos, Managing Director of NOBO (a.i.) & SKO. "The alliance between these two bodies, realised through the NOBO project, will enable agencies, brands and media owners to manage media investment across TV and internet properties."

The announcement was made during the closing day of the asi TV Symposium, where presentations from industry bodies in Denmark and Norway shared roadmaps for contracts awarded to Kantar Media in recent months to deliver Total TV ratings. These papers followed a presentation from SKO & VINEX outlining the new service.

The new planning currency can be accessed here http://www.vinex.nl/resultaten/archief/ (list of top 50 largest publishers and brands).

About Kantar Media

Kantar Media is a global leader in media intelligence, providing clients with the data they need to make informed decisions on all aspects of media measurement, monitoring and selection. Part of Kantar, the data investment management arm of WPP, Kantar Media provides the most comprehensive and accurate intelligence on media consumption, performance and value. For further information, please visit us at www.kantarmedia.com.

[1] Netherlands Online Bereik Onderzoek (NOBO)



Topic: New Service
Sectors: Media & Marketing, Broadcast, Film & Sat, Satellite, Advertising
http://www.acnnewswire.com
From the Asia Corporate News Network


Copyright © 2021 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.

 

Latest Press Releases
Tianyun International: Rainbow Lead Ventures Limited Becomes a New Strategic Shareholder of the Group  
Mar 6, 2021 14:10 HKT/SGT
Eisai to Present Latest Data on Pipeline Assets in the Area of Alzheimer's Disease and Dementia at the 15th International Conference on Alzheimer's and Parkinson's Disease  
Mar 5, 2021 16:51 HKT/SGT
CUPNOODLES MUSEUM HONG KONG BY NISSIN FOODS SET FOR LAUNCH   
Mar 5, 2021 12:53 HKT/SGT
Moonstake Partners with P2P Escrow Service Escaroo  
Mar 5, 2021 12:30 HKT/SGT
MHI Group Presents "Best Innovation 2020" Awards for Activities that Contribute to Reducing Environmental Loads  
Mar 5, 2021 08:30 HKT/SGT
CoinSmart Closes CAD$4.5 Million Seed Funding; Plans to Expand into Europe   
Mar 5, 2021 08:17 HKT/SGT
China Gas Enters into Strategic Cooperation Framework Agreement with Sinopec  
Mar 4, 2021 21:22 HKT/SGT
Acquiring Xiaoer Qingre Zhike granule, Tianda Pharmaceuticals continues to broaden its product mix and perfect its Chinese medicine whole industry chain layout  
Mar 4, 2021 19:43 HKT/SGT
Billboard Hot 100 #1 Hit of the Year Band Member Partners with UREEQA  
Mar 4, 2021 18:50 HKT/SGT
CITIC Telecom Announces 2020 Annual Results  
Mar 4, 2021 18:45 HKT/SGT
More Press release >>
 Events:
More events >>
Copyright © 2021 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Cookies Policy | Privacy Policy | Disclaimer | Terms of Use | RSS
US: +1 800 291 0906 | Beijing: +86 400 879 3881 | Hong Kong: +852 8192 4922 | Singapore: +65 6653 1210 | Tokyo: +81 3 6859 8575