English | 简体中文 | 繁體中文 | 한국어 | 日本語
Monday, 5 December 2016, 18:00 HKT/SGT
Share:
    

Source: CASBAA
CASBAA Emerging Southeast Asian Markets Conference with new CASBAA Report "Myanmar In View"

SINGAPORE, Dec 5, 2016 - (ACN Newswire) - Asia Pacific multichannel TV association CASBAA today released its exclusive, members only "Myanmar in View" report on the fast-evolving multichannel market in Myanmar, one of the world's most dynamic media and telecoms economies.

The "Myanmar in View 2017" report was released at the opening of CASBAA's "Essential Building Blocks for Multichannel TV in Myanmar, Vietnam, Cambodia & Laos" spotlight conference in Singapore on 5 December.

"Even as Myanmar experiences roller coaster political events, the multichannel TV and digital video markets continue to grow exponentially," said Christopher Slaughter, CASBAA CEO. "According to our analysis and that of many economists and infrastructure specialists, Myanmar continues to experience high economic growth with the continued liberalization of the economy, moving towards becoming a free market and welcoming foreign direct investment as well as foreign firms." Nevertheless, the CASBAA Report also notes that "Myanmar continues to suffer from inadequate infrastructure such as the lack of electricity and proper roads, although it has begun upgrading its infrastructure." "Although Myanmar's TV market stats reflect continued under-development within the broader economy they only highlight great medium-term opportunity for our sector," said Slaughter.

Just 12 months ago TV household penetration touched 5.8 million homes, or 55%. Nationally pay-TV connections amounted to 12% of total households. Within the traditional TV market there are signs of rapid expansion. In the free-to-air sector, the number of channels increased fivefold from four networks in 2009 to 20 channels at the end of 2015.

Meanwhile, multichannel-TV investment continues apace, including plans by several pay-TV providers to localize and improve and programming, expanding their reach through more extensive distribution investment supporting less complexity during the subscription and renewal processes.

According to CASBAA, competition in the pay-TV sector will intensify as existing operators improve their service propositions and new players enter the market. However, while TV adspend has grown rapidly (US$120 million in 2015, up 31% since 2009) widespread piracy from "overspill" satellite dishes may dampen growth in the pay-TV industry.

Through unregistered satellite services, viewers are able to access more channels at significantly lower prices than that charged by Myanmar pay-TV players. Pirated DVDs of international movies and drama, which are widely available in urban areas, also dampen growth of the pay-TV market. "Unfortunately, there is a lack of concerted effort to tackle piracy issues in the country," said Slaughter.

CASBAA Members can access the exclusive "Myanmar in View 2017" via www.casbaa.com or request a hard copy from Tammy Choy ([email protected]) at the CASBAA Executive Office.

About CASBAA

Casbaa is THE trade association for the video industry and ecosystem in Asia Pacific. It serves to make the video industry stronger and healthier through promoting the common interests of its members. Casbaa leads the fight against video piracy, publishes in-depth reports and hosts conferences and seminars aimed to support a vibrant video industry. For more information, visit www.casbaa.com.

Contact:
Cynthia Wong
Member Relations & Marketing Director
CASBAA
Tel: +852 3929 1711
Email: [email protected]


Source: CASBAA

Topic: Trade Show or Conference
Sectors: Media, Broadcast, Daily News
http://www.acnnewswire.com
From the Asia Corporate News Network


Copyright © 2018 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.

 

CASBAA Releated News
July 19, 2018 15:00 HKT/SGT
Casbaa releases updated pay TV and OTT Regulatory Review for Asia
July 4, 2018 11:30 HKT/SGT
Casbaa Satellite Industry Forum 2018 - Keeping up with change is the way forward
June 25, 2018 15:00 HKT/SGT
The upsurge in Hong Kong of pirated TV boxes poses a major threat to the subscription video industry
Mar 27, 2018 12:00 HKT/SGT
Casbaa OTT Summit - Day 2: Customer retention is key
Mar 22, 2018 16:00 HKT/SGT
OTT Summit - Day 1: Addressing the "Perfect Storm"
More news >>
Copyright © 2018 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Privacy Policy | Terms of Use | RSS
US: +1 800 291 0906 | Beijing: +86 10 8405 3688 | Hong Kong: +852 2217 2912 | Singapore: +65 6304 8926 | Tokyo: +81 3 6721 7212

Connect With us: