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Tuesday, 31 January 2017, 16:09 HKT/SGT
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Source: Toyota Motor Corporation
'Yet' Philosophy Inspires Lexus Design Award 2017 Finalists, Announced Today

Toyota City, Japan, Jan 31, 2017 - (JCN Newswire) - Lexus International today announced the 12 finalists for the Lexus Design Award 2017. First launched in 2013 to help stimulate the ideas necessary to build a better tomorrow, Lexus is celebrating the 5th anniversary of this international design competition that supports up-and-coming designers and creators worldwide. Lexus Design Award 2017 drew 1,152 entries from 63 countries under the theme of "Yet."

As the philosophical soul of Lexus innovation, "Yet" is particularly appropriate for the 5th anniversary of this Lexus event. "Yet" inspires us to find synergy effects by fusing seemingly incompatible goals-spacious yet aerodynamic design-for example. By harmonizing contradictory elements, "Yet" opens up visionary frontiers of progressive design and technology to deliver amazing, new experiences to the world.

In November 2016, a panel of world-renowned designers and creative mentors gathered to judge the entries. After rigorous evaluation and extensive discussion, the judges chose 12 finalists.

Out of these 12 finalists, the following four were selected to prototype their designs, mentored by globally recognized creators.
- HAVING NOTHING, AND YET POSSESSING EVERYTHING, Ahran Won (Korea)
A capsule for mobile living, Having nothing YET Everything.
- PIXEL, Hiroto Yoshizoe (Japan)
A structure to experience the existence of Light YET Shadow.
- PLAYER'S PFLUTE, Jia Wu (China)
Vegetable YET a Musical instrument provides fun and learning experience.
- STRUCTURAL COLOR - STATIC YET CHANGING, Jessica Fugler (USA)
Static YET Changeable structure depending on viewpoint.

To provide creative guidance to the above four finalists, Lexus Design Award 2017 has enlisted four renowned mentors: architects and interdisciplinary designers Neri & Hu, designer Max Lamb, designer/architect Elena Manferdini and artist/architect Snarkitecture. All served as mentors to last year's finalists, as well.

The four completed prototypes will be featured as part of the Lexus exhibition at this year's Milan Design Week, along with presentation boards introducing the other eight finalists' designs. The event will run from April 3 (press and award presentation day) through April 9. On April 3, the finalists will present their designs to the judges and international media. The judges will evaluate the four prototypes and announce the Grand Prix winner, marking the climax of the Lexus Design Award 2017 award cycle.

More information and pictures can be found on:
Lexus Design Award website: www.lexusdesignaward.com
Instagram: https://www.instagram.com/lexusdesignaward/ @lexusdesignawar
Official hashtags: #LexusDesignAward, #MilanDesignWeek

Further details on the Lexus presence at 2017 Milan Design Week(1) will be announced in mid-February on the Lexus Design Award website.

(1)The world's largest design exhibition, also known as Salone Del Mobile, presents events and exhibits by brands and designers in many categories including furniture, fashion and textiles.

About Toyota Motor Corporation

Toyota Motor Corporation (TMC) is the global mobility company that introduced the Prius hybrid-electric car in 1997 and the first mass-produced fuel cell sedan, Mirai, in 2014. Headquartered in Toyota City, Japan, Toyota has been making cars since 1937. Today, Toyota proudly employs 370,000 employees in communities around the world. Together, they build around 10 million vehicles per year in 29 countries, from mainstream cars and premium vehicles to mini-vehicles and commercial trucks, and sell them in more than 170 countries under the brands Toyota, Lexus, Daihatsu and Hino. For more information, please visit www.toyota-global.com.

Contact:
Public Affairs Division
Global Communications Department
Toyota Motor Corporation
Tel: +81-3-3817-9926



Source: Toyota Motor Corporation

Topic: Press release summary
Sectors: Automotive
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