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Friday, 23 February 2018, 17:30 HKT/SGT
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Source: HKTDC
Leon Lai Returns as the 14th Entertainment Expo Ambassador
Celebrity Calls for Support for Entertainment Industry with Actions

HONG KONG, Feb 23, 2018 - (ACN Newswire) - Hong Kong superstar Leon Lai has once again accepted the invitation of the Hong Kong Trade Development Council (HKTDC) to be the Ambassador of the 14th Entertainment Expo.


Leon Lai returns as the Ambassador of the Entertainment Expo. In the 30-second promotional video this year, Mr Lai introduced the 9 events of the Entertainment Expo with actions.


Following his viral tongue-twister promotional video last year, Mr Lai decides to create a striking contrast this year by introducing the Entertainment Expo's nine events in silence. The video ends with the slogan "Support with Actions" as Mr Lai invites the public to take part in this annual entertainment industry extravaganza and support Hong Kong's entertainment industry.

"As a member of Hong Kong's entertainment industry, I'm happy to serve as Entertainment Ambassador again," said Mr Lai. "The Entertainment Expo is a grand annual event. I encourage everyone to join me in supporting the event with actions."

The new promotional video started playing at more than 50 cinemas across Hong Kong on Chinese New Year day (16 February). The video has also been uploaded to the HKTDC Facebook page (https://www.facebook.com/hktdc.hk), with lucky draws to follow. Please stay tuned to the Facebook page for details.

The 14th Entertainment Expo, Hong Kong, will be held from 19 March to 15 April. The expo comprises 9 events covering a global mix of film, TV, music and digital entertainment. The events include the Hong Kong International Film and TV Market (FILMART), the Hong Kong International Film Festival (HKIFF), the Hong Kong Film Awards (HKFA), the Hong Kong-Asia Film Financing Forum (HAF), the Hong Kong Asian-Pop Music Festival (HKAMF), ifva (Incubator for Film & Visual Media in Asia), the Asian VFX and Digital Cinema Summit, the Digital Entertainment Summit and TV World International Forum.

Promotional video of 14th Entertainment Expo: https://youtu.be/PGZl-SIeYvI
Photo download: http://bit.ly/2sLi08R

About HKTDC

The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via trade publications, research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus. Follow us on Twitter @hktdc and LinkedIn.

Contact:
Banbi Chen, HKTDC
Comms & Public Affairs
T: +852 2584 4525
E: [email protected]


Source: HKTDC

Topic: Trade Show or Conference
Sectors: Trade Shows
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