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Source: NTT DOCOMO
DOCOMO Launches AI Engine for Fast, Accurate Shelf Analysis
- Recognizes shelf allocation by analyzing photos of shelved merchandise -

TOKYO, Mar 16, 2018 - (JCN Newswire) - NTT DOCOMO, INC. announced today the launch of an artificial intelligence (AI) engine that quickly, simply and accurately analyzes shelf allocation in stores and warehouses using photos taken with smartphones and other common devices.

The image recognition engine employs DOCOMO's AI technology and constitutes part of NTT Group's corevo AI technology. Object-detection technology detects individual items in an image with over 98% accuracy and object-recognition technology identifies specific products with over 95% accuracy by matching them with images stored in a database.

Until now, shelf-analysis technology has required products to be placed in the front row and facing forward to ensure high-precision recognition. DOCOMO's new engine, however, can recognize products on shelves without special arrangement, even when they are packed tightly together. Virtually any product can be recognized immediately if it is registered in the database, meaning that the technology can be used for millions of product types and brands.

DOCOMO expects its new AI engine to be used widely in the distribution and retail industries for product-shelf management and sales analysis. In particular, companies will use the engine to check shelf allocation much faster than through manual methods.

CYBERLINKS CO.,LTD. became the first company to adopt DOCOMO's engine for an application called TANA SCANTM-AI. The application enables devices such as smartphones to be used to quickly analyze shelf allocation and generate the data required to create a planogram, a visual representation of a store's products.

The new engine was created through DOCOMO's Top GunTM program, under which hybrid teams across the company's R&D and corporate divisions are developing practical and innovative solutions to meet specific needs.

Going forward, DOCOMO expects to collaborate with a variety of companies in applying its new AI engine toward improved productivity in business and society. The initiative is one of many ways DOCOMO is working increasingly with outside partners under its medium-term strategy to 2020.

About NTT DOCOMO

NTT DOCOMO, Japan's leading mobile operator with over 76 million subscriptions, is one of the world's foremost contributors to 3G, 4G and 5G mobile network technologies. Beyond core communications services, DOCOMO is challenging new frontiers in collaboration with a growing number of entities ("+d" partners), creating exciting and convenient value-added services that change the way people live and work. Under a medium-term plan toward 2020 and beyond, DOCOMO is pioneering a leading-edge 5G network to facilitate innovative services that will amaze and inspire customers beyond their expectations. DOCOMO is listed on the Tokyo Stock Exchange (9437). https://www.nttdocomo.co.jp/english/.

Contact:
NTT DOCOMO
International PR
Public Relations Department
Tel: +81-3-5156-1366    
Fax: +81-3-5501-3408
URL: www.nttdocomo.com
Contact: https://nes.nttdocomo.co.jp/PINQ01/showinquiry.do


Source: NTT DOCOMO

NTT DOCOMO (TSE: 9437)

Topic: Press release summary
Sectors: Enterprise IT
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