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Wednesday, 7 July 2010, 08:00 HKT/SGT
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Source: Spikes Asia
Spikes Asia 2010 and The Confederation of Asian Advertising Agency Associations Sign Co-operation Agreement

SINGAPORE, July 7, 2010 - (ACN Newswire) - Spikes Asia Advertising Festival, the regional event for creative excellence in advertising and communications, is pleased to announce that a co-operation agreement has been made with The Confederation of Asian Advertising Agency Associations (CAAAA), the driving force of Asian advertising.

With more than 40% of the world's total population and 20% of total world advertising expenditure, Asia has grown into a large economic region with increasing importance. As such, the role of the CAAAA, which joins together the efforts of advertising associations in the Asian region, is to shape the future of Asian advertising agencies and through them, aims to be a catalyst to grow the advertising business itself.

"It is an honour for us to have the support of the CAAAA. Their recognition of how important a role the Spikes Asia Festival has on the advertising and communications industry in Asia as a creative learning platform is paramount to us," says Terry Savage, Festival Chairman.

Srinivasan Swamy, Chairman of CAAAA and Past President of the Advertising Agencies Association of India commented, "Asia has a long history with diversified rich cultural backgrounds. The Spikes Asia Advertising Festival is an event that highlights this richness by showcasing the best talent and work Asia produces as well as offering great inspiration and networking to those who attend; as such the CAAAA is delighted to fully support Spikes Asia which will impact on how the industry in the region evolves".

To register to attend and for further information on Spikes Asia, please visit www.spikes.asia.

Register before 1st of August and enjoy an Early Bird Discount.

Key Dates:

Delegate registration open from 22 April 2010
Entries open from 20 May 2010
Entries deadline 23 July 2010
Festival 19-21 September 2010


About Spikes Asia

The Spikes Asia Festival of Creativity, celebrating and inspiring Asia-Pacific creativity in advertising. Suntec City, Singapore, 27-29 September, 2017. Building on 30 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific.

The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world. Spikes Asia, attended by over 1,800 delegates in 2016, offers an inspirational programme of seminars, tech talks and forums, focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.

The Spikes Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment, Healthcare and Innovation.

Incorporating Tangrams Effectiveness @ Spikes brings 15 years of celebrating Effectiveness and Strategy under one roof. The Tangrams celebrate the latest thinking in marketing effectiveness and showcase the very best examples of effective brand building from Asia Pacific. The Tangrams awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands in categories for Effectivenss, Digital Strategy, Media Strategy, Data & Analytics and e-commerce.

Ascential Events

Ascential powers the prestigious Cannes Lions festival for the branded communications industry, the world's premier payments and financial services congress Money20/20, Spring Fair/Autumn Fair, the global fashion trend forecasting service WGSN, environmental risk data business Groundsure, e-commerce analytics provider One Click Retail and advisory and business services firm, MediaLink.

Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance. Ascential plc is a global business-to-business information company that informs and connects the business world in 150 countries through market-leading Exhibitions & Festivals and Information Services. Ascential's premium products enable focus, growth and value. The company provides customers with world class content and connections empowering their businesses to be the best informed and best connected. www.ascential.com

About Haymarket Media Group

The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers.

In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Contact:
Amanda Benfell 
PR & Press Manager
Spikes Asia Advertising Festival 
[email protected] 
Tel: +44 20 7728 4040
www.spikes.asia



Source: Spikes Asia

Topic: Press release summary
Sectors: Trade Shows, Broadcast
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