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Thursday, 15 July 2010, 11:30 HKT/SGT
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Source: CASBAA
Disney Joins Asian TV Advertising Coalition; New Recognition for ATAC Campaign

HONG KONG, July 15, 2010 - (ACN Newswire) - Following MTV Networks' recent commitment to the Asian Television Advertising Coalition (ATAC), CASBAA today announced that Disney Channels Southeast Asia has also joined the alliance dedicated to the growth of the Asian subscription-TV advertising pie.

The alliance now comprises Discovery Networks Asia, Bloomberg Television, CNBC/ Universal Networks International, Disney Channels Southeast Asia, Fox One Stop Media, MTV Networks, Sony Pictures Television and Turner International. Other channels and platforms are showing increased enthusiasm for the initiative.

"It's been more than half a year since we opened Disney Channel to local advertising in Singapore and the Philippines to very favorable results and promising performance. Joining ATAC to continue to grow our advertising business is the next logical step and we are pleased to be part of this alliance," said Laura E. Wendt, VP and MD of Disney Channels Australia, New Zealand, Korea and Southeast Asia.

"We are very excited by the new participation in the ATAC project, which is a clear indicator of the bright growth prospects for the Asian subscription-TV sector," said Peter Bullard, whose consultancy P1 is driving the ATAC program. "With this commitment, Disney Channels Southeast Asia has added the weight of yet another global brand with regional power to the effectiveness of the alliance."

"The lengthening list of stakeholders reflects increasing industry recognition of the value of the ATAC campaign," said Simon Twiston Davies, CEO of CASBAA. "Our networks, our platforms and our agency partners see great value in subscription-TV advertising, which is set to extend well in advance of the forecast 8.5% GDP growth across the region over the next 12 months."

In the meantime, ATAC partnered with advertising agency TBWA/Tequila to organise a workshop in Singapore on July 5, bringing over 20 sales and creative directors together to develop strategies to further drive pay-TV advertising revenues. The group picture is available here for download.

About ATAC

The Asia TV Advertising Coalition (ATAC) is an alliance of CASBAA Members dedicated to generating new advertising revenue streams for subscription television across 15 Asian markets with some 327 million Asian subscribers. The ATAC networks are Discovery Networks Asia, Bloomberg Television, CNBC/ Universal Networks International, Disney Channels Southeast Asia, Fox One Stop Media, MTV Networks, Sony Pictures Television and Turner International. Visit atac.casbaa.com.

About Disney Channels Southeast Asia

Disney Channels Southeast Asia is responsible for the management, creative development and commercial operations of Disney owned channels across all media platforms in Southeast Asia (Singapore, Malaysia, Indonesia, Thailand, Vietnam, Cambodia, Brunei, Palau, Papua New Guinea and the Philippines). Its flagship service Disney Channel is a 24-hour kid-driven, family inclusive television network that taps into the world of kids and families through original series and movies. Disney Channel is available to millions of viewers around the world via basic cable and satellite. Disney Channel is part of the Disney/ABC Television Group. For programming information, log on to www.disneychannel-asia.com for Disney Channel and www.playhousedisney-asia.com for Playhouse Disney Channel.

About CASBAA

Established in 1991, Casbaa is the trade association for the video industry and ecosystem in Asia Pacific. It serves to make the video industry stronger and healthier through promoting the common interests of its members. Casbaa is the interlocutor for the industry with governments across the region, leads the fight against video piracy, publishes in depth reports and hosts conferences and seminars aimed to support a vibrant video industry. For more information, visit www.casbaa.com.

Contact:
Helen Shek
CASBAA Communications Manager
Tel: +852 3929 1712
Email: [email protected]

Adela Chen
CASBAA Marketing & Communications Director
Tel: +852 3929 1711
Email: [email protected]


Source: CASBAA

Topic: General Announcement
Sectors: Broadcast
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