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Friday, 16 July 2010, 10:07 HKT/SGT
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Source: CASBAA
CASBAA Backs Strong WIPO Treaty

HONG KONG, July 16, 2010 - (ACN Newswire) - CASBAA this week reaffirmed the urgency of addressing the issue of pay-TV piracy across the Asia Pacific during an international seminar on copyright protection for broadcasters in New Delhi on July 12.

The Seminar was jointly organised by the World Intellectual Property Organisation (WIPO) and the Government of India. Anjan Mitra, CASBAA's Executive Director - India, said that the unauthorized distribution of video content is the biggest barrier to innovation and investment in the pay-TV industry, severely damaging revenues and reducing incentives to produce premium content for consumers.

Mitra also presented case studies on how pay-TV content has been pirated, including the unauthorized re-broadcast of content in Australia, Vietnam, the Philippines and China.

According to CASBAA, pay-TV revenue leakage in Asia almost topped US$2 billion in 2009. Despite digital deployments making pay-TV signal theft more difficult, the piracy problem remains rampant, with online services only adding to the challenges.

Working through organisations such as WIPO, which is promoting a new international treaty to protect the rights of all broadcasters, CASBAA is urging industry and governments to join hands to address the issue through technology, up-to-date legal frameworks and active enforcement measures.

"One of CASBAA's key priorities is the fight against TV piracy," said Mitra. "The tolerance of piracy can kill the entire industry. The Association is in full support of a strong WIPO treaty to provide broadcasters with the protection they need."

The CASBAA "Case Studies" presentation on July 12 is available here for download.

About CASBAA

Established in 1991, CASBAA is the association for digital multichannel TV, content, platforms, advertising and video delivery across a variety of geographic markets throughout the Asia Pacific. CASBAA's members reach over 500 million connections within a regional footprint ranging from China to Australasia, Japan to Pakistan. For more information, visit www.casbaa.com.

Contact:
Helen Shek
CASBAA Communications Manager
Tel: +852 3929 1712
Email: [email protected]

Adela Chen
CASBAA Marketing & Communications Director
Tel: +852 3929 1711
Email: [email protected]


Source: CASBAA

Topic: General Announcement
Sectors: Broadcast
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