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Thursday, 5 July 2018, 12:30 HKT/SGT
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Source: WARC
WARC Prize for MENA Strategy 2018 Shortlist announced

MENA, July 5, 2018 - (ACN Newswire) - Campaigns from Coca-Cola, Emirates NBD, Monoprix, Nissan and Saudi Telecom Company are among the 20 papers shortlisted for the 2018 WARC Prize for MENA Strategy.

Now in its second year, the WARC Prize for MENA Strategy rewards the best strategic thinking from the region's marketing industry, with a $10,000 prize fund to be distributed between the winners of the Grand Prix and three Special Awards - Research Excellence, Brand Rebel and Local Hero.

The United Arab Emirates is the leading contributor to the shortlist, with five entries, followed by Saudi Arabia and Egypt with four each. Lebanon supplied three campaigns and Tunisia one; there are also three multi-market campaigns among the total.

Local brands including Bou Khalil, Byblos Bank, du and Egyptian Tourism Authority dominate the shortlist, accounting for 70% of the total.

Telecoms and banking are also the most represented categories, each with four campaigns, followed by food and automotive with three each, while the retail, health and tourism categories supply two each.

Selected by an eminent judging panel of 18 client- and agency-side experts, the shortlisted campaigns reflect key marketing trends that are effective in MENA.

When Wasim Basir, Director, Integrated Marketing Communications at Coca-Cola MENA, took on the role of chair of the judging panel, he observed that "a great strategy is a cogent and smart distillation of the problem. Once the problem is identified as such, solutions flow.

"In MENA when there is so much pressure on business results it is the right strategy that will separate the winners from the also-rans," he added.

The winners will be announced early September. View the full shortlist and more information on the WARC Prize for MENA Strategy 2018 on www.warc.com/menaprize.prize.

About WARC

- your global authority on advertising and media effectiveness

WARC provides the latest evidence, expertise and guidance to make marketers more effective. WARC's mission is to save the world from ineffective marketing.

WARC's clients include the world's largest brands, advertising and media agencies, media owners, research companies and universities. They rely on WARC for rigorous, unbiased information and advice on almost any advertising and marketing issue, which WARC delivers via best practice guides, case studies, research papers, special reports and advertising trend data, as well as via webinars, awards, events and advisory services.

WARC collaborates with more than 50 respected industry organisations globally including: The Advertising Research Foundation, Cannes Lions, Effie Worldwide, Association of National Advertisers, ESOMAR, 4A's, IPA and DMA.

WARC was founded in 1985, and has offices in the UK, US and Singapore. In July 2018, WARC became part of Ascential plc, the global specialist information company.

Contact:
Amanda Benfell
PR Manager
+44 20 7467 8125
[email protected]


Source: WARC

Topic: Press release summary
Sectors: Media, Advertising
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