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Monday, 16 August 2010, 16:36 HKT/SGT
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Source: CASBAA
CASBAA Brings Hope to 5,657 Children in Masbate, Philippines

HONG KONG, Aug 16, 2010 - (ACN Newswire) - CASBAA today announced its partnership with the global children's charity Plan International to give 5,657 needy children a chance at a better life in Masbate, one of the top 10 poorest provinces in the Philippines.

Hunger, poor health and lack of basic education are the inevitable symptoms of poverty. The ones that suffer most are children. CASBAA's CSR initiative will bring lasting improvement to the lives of pre-school children in Masbate, bringing health care, protection, education and teaching long term life skills.

According to the Philippine government's data, Masbate ranks second to last in the Bicol region of the country on school achievement. CASBAA will support a series of campaigns developed by Plan International, including "Supervised Neighbourhood Play" and "Enhancing Learning Competence and Life Skills" to give these children the chance to learn and grow.

CASBAA is committed to unlock the poverty traps of 5,657 children in Masbate by raising over US$75,000 through auctions, donations and raffle sales at the annual CASBAA Charity Ball, at the Grand Hyatt Hotel in Hong Kong, on October 28th, sponsored by Turner (Presenting Sponsor) and MGM Channel (Bar Sponsor).

"We are very pleased to partner with Plan International. Children represent the future and giving them access to education and nutrition should be of prime concern to all," said Simon Twiston Davies, CEO of CASBAA. "Through leveraging the collective reach and influence of our members in the pay-TV industry, we can make life better for these children in need."

"The partnership between CASBAA and Plan International will help more children in Masbate to equip for growth, and empower them to build a better future for themselves and for the whole community", said James Murray, CEO, Plan International Hong Kong.

CASBAA is inviting members and the community to donate cash and high-value prizes for auction at the annual Charity Ball. Your support will make a difference to these children! For more details, click here or contact the CASBAA Executive Office at 852 2854 9913.


About Plan International Hong Kong

Established in 1937, Plan International is one of the world's oldest and largest development organisations working in 48 developing countries to improve the lives of vulnerable and disadvantaged young people. Plan directly supports more than 1.5 million children and their families each year throughout Africa, Asia and Latin America, and indirectly supports an estimated further 9 million people who live in communities that are working with Plan. Plan is committed to working with local communities to strengthen children's rights. Plan's health, education and livelihood programmes provide long-term development and sustainability for children and their communities throughout the developing world providing choice and opportunity for a better future. Plan has 18 national offices around the world which act as the main fundraising arms of the organisation and whose funds primarily derive through its sponsorship programme and project donations.


About CASBAA

Established in 1991, Casbaa is the trade association for the video industry and ecosystem in Asia Pacific. It serves to make the video industry stronger and healthier through promoting the common interests of its members. Casbaa is the interlocutor for the industry with governments across the region, leads the fight against video piracy, publishes in depth reports and hosts conferences and seminars aimed to support a vibrant video industry. For more information, visit www.casbaa.com.

Contact:
Adela Chen
Marketing & Communications Director, CASBAA
Tel: +852 3929 1711
Email: [email protected]

Helen Shek 
Communications Manager, CASBAA
Tel: +852 3929 1712
Email: [email protected]


Source: CASBAA

Topic: Community Service
Sectors: CSR, Broadcast
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