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Friday, 3 September 2010, 12:26 HKT/SGT
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Source: Spikes Asia
Microsoft Advertising to Sponsor Digital Category at Spikes Asia 2010

SINGAPORE, Sept 3, 2010 - (ACN Newswire) - Microsoft Advertising has teamed up with Spikes Asia, Asia Pacific's leading creative advertising and communications awards, as a key partner of the festival and will be sponsoring the important Digital category.

Delegates attending the event in September will be able to visit the Spikes Asia Digital Lounge, sponsored by Microsoft, to see all the entries submitted in the Digital category as well as having the opportunity to see creative examples of work from the Microsoft network and the variety of products and tools they have on offer for the creative advertising community.

As part of their integration into the content presented at Spikes Asia, Microsoft Advertising will host an engaging workshop session and a seminar that looks at the evolving digital marketing landscape making sense of the current trends, challenges and opportunities.

Commenting on the partnership, Kenneth Andrew, Marketing Director of Microsoft Advertising, said, "Asia Pacific is undergoing a momentous shift as consumers have more control than ever before over where and how they consume media and information, and they expect rich experiences across all the screens in their lives. Advertisers need to cleverly combine creative and technology to cut through today's world of fragmented media and empowered consumers. We are thrilled to be partnering with Spikes Asia to continue to push the boundaries of imagination and consumer experiences by marketers and brands."

Philip Thomas, CEO of Cannes Lions, organisers of Spikes Asia, added, "We are delighted to have the support of such an important and powerful digital brand as Microsoft Advertising. Digital advertising is in constant development and this awards category is crucial to the industry going forward."

The Digital category, judged by a panel of six top industry experts led by Rei Inamoto, Chief Creative Officer of AKQA, USA, honours excellence in online communications, awarding a Grand Prix, Gold, Silver and Bronze Spikes trophies to those entries deemed deserving.

As part of the Spikes Asia festival, delegates can view all the entries, attend a full learning and inspirational programme of seminars and workshops and participate in evening networking opportunities.

For full information on how to register to attend the 2010 Spikes Asia Festival, please go to www.spikes.asia.

Spikes Asia is jointly organised by Haymarket and Cannes Lions.

About Spikes Asia

The Spikes Asia Festival of Creativity, celebrating and inspiring Asia-Pacific creativity in advertising. Suntec City, Singapore, 27-29 September, 2017. Building on 30 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific.

The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world. Spikes Asia, attended by over 1,800 delegates in 2016, offers an inspirational programme of seminars, tech talks and forums, focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.

The Spikes Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment, Healthcare and Innovation.

Incorporating Tangrams Effectiveness @ Spikes brings 15 years of celebrating Effectiveness and Strategy under one roof. The Tangrams celebrate the latest thinking in marketing effectiveness and showcase the very best examples of effective brand building from Asia Pacific. The Tangrams awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands in categories for Effectivenss, Digital Strategy, Media Strategy, Data & Analytics and e-commerce.

Ascential Events

Ascential powers the prestigious Cannes Lions festival for the branded communications industry, the world's premier payments and financial services congress Money20/20, Spring Fair/Autumn Fair, the global fashion trend forecasting service WGSN, environmental risk data business Groundsure, e-commerce analytics provider One Click Retail and advisory and business services firm, MediaLink.

Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance. Ascential plc is a global business-to-business information company that informs and connects the business world in 150 countries through market-leading Exhibitions & Festivals and Information Services. Ascential's premium products enable focus, growth and value. The company provides customers with world class content and connections empowering their businesses to be the best informed and best connected. www.ascential.com

About Haymarket Media Group

The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers.

In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Contact:
Amanda Benfell
PR & Press Manager 
Spikes Asia Advertising Festival 
Tel: +44-20-7728 4034
E-mail: [email protected]
URL: http://www.spikes.asia



Source: Spikes Asia

Topic: Trade Show or Conference
Sectors: Broadcast
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