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Wednesday, 8 September 2010, 10:46 HKT/SGT
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Source: Spikes Asia
Spikes Asia Honours UNIQLO with Advertiser Of The Year Award 2010

SINGAPORE, Sept 8, 2010 - (ACN Newswire) - The Spikes Asia Advertiser of the Year Award honours a brand that has set itself apart through the quality of its campaigns with consistently high creative communications whilst encouraging and nurturing innovative marketing techniques produced by their agencies across the Asia Pacific region.

This year, Spikes Asia is proud to present the award to UNIQLO, the Japanese retail chain operator that designs, manufactures, markets and sells casual clothing, providing people all over the world with pieces to create their own style.

The company started out in 1949 in Yamaguchi as the men's clothing shop Ogori Shoji, followed by the opening in 1984 of a unisex casual wear store in Hiroshima under the name Unique Clothing Warehouse. It was at this time that the name "UNIQLO" was born, as an abbreviation of "unique clothing". With an unwavering focus on quality and value, UNIQLO adopted the SPA (Specialty store retailer of Private label Apparel) strategy in 1997 meaning that they would exclusively produce and sell their own clothing controlling every stage of the creation of its products - from the fabric used to the stringent production control programme at the factory and the final store display. It's at this stage that their advertising campaigns proved fruitful in Japan.

UNIQLO opened their first urban store in Tokyo in 1988 followed by outlets spreading to other major cities in Japan. Shortly afterwards they began their overseas expansion and now operate in China, Hong Kong, South Korea, United Kingdom, France, United States, Singapore, and Russia. Today, the company has expanded into over 900 UNIQLO stores worldwide and is a household name in Japan.

Providing the countryt's uniforms for the 1998, 2002 and 2004 Olympic Games, teaming up with a number of designers as well as launching their UT Project, a limited-edition collection of t-shirts designed by well-known artists, designers, photographers and musicians, UNIQLO is now Japan's leading clothing retail chain in terms of both sales and profits. UNIQLO is a brand of FAST RETAILING group and among the top 10 speciality apparel retailers in the world.

Having won their first Cannes Silver Cyber Lion in 2007 and going on to win a Cannes Cyber Lion Grand Prix in 2008 for 'Uniqlock', they picked up three Spikes Asia awards last year - a Silver Digital Spike for their Parka series 'Tokyo Fashion Map', a Bronze Digital Spike for 'Try H2 Heat Tech', as well as the Spikes Outdoor Grand Prix for their 'Human Vending Machine World Tour'.

"Without doubt, UNIQLO wholeheartedly embrace and encourage creative thinking. From working at the very core of creativity alongside artists, designers and musicians through to taking onboard the ground-breaking marketing ideas produced by their agencies, UNIQLO are not afraid to push the boundaries when promoting its products. UNIQLO are very deserving of the Advertiser of the Year accolade," said Terry Savage, Chairman of the Festival.

The award will be presented to Naoki Otoma, Uniqlo's Senior Vice-President, during the Spikes Asia awards ceremony on Tuesday 21 September at the Esplanade theatre in Singapore.

Naoki Otoma commented, "It is indeed a great honour and a pleasure to receive this award. We would like to express our heartfelt gratitude to the festival organisers for seeing fit to recognise UNIQLO with this highest honour for our advertising efforts in Asia. In this era of people, products and economies becoming increasingly borderless each day, people can make global choices and consume globally. Thus, disseminating information and developing new communication channels are tasks that are becoming more important than ever. We will continue to actively communicate, with innovation and humour, to make the lives of people better worldwide. We hope that you will look forward to our future activities as we continue with our mission of "Changing clothes. Changing conventional wisdom. Change the world."

For more information on UNIQLO, visit www.uniqlo.com or www.fastretailing.com.

About Spikes Asia

The Spikes Asia Festival of Creativity, celebrating and inspiring Asia-Pacific creativity in advertising. Suntec City, Singapore, 27-29 September, 2017. Building on 30 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific.

The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world. Spikes Asia, attended by over 1,800 delegates in 2016, offers an inspirational programme of seminars, tech talks and forums, focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.

The Spikes Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment, Healthcare and Innovation.

Incorporating Tangrams Effectiveness @ Spikes brings 15 years of celebrating Effectiveness and Strategy under one roof. The Tangrams celebrate the latest thinking in marketing effectiveness and showcase the very best examples of effective brand building from Asia Pacific. The Tangrams awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands in categories for Effectivenss, Digital Strategy, Media Strategy, Data & Analytics and e-commerce.

Ascential Events

Ascential powers the prestigious Cannes Lions festival for the branded communications industry, the world's premier payments and financial services congress Money20/20, Spring Fair/Autumn Fair, the global fashion trend forecasting service WGSN, environmental risk data business Groundsure, e-commerce analytics provider One Click Retail and advisory and business services firm, MediaLink.

Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance. Ascential plc is a global business-to-business information company that informs and connects the business world in 150 countries through market-leading Exhibitions & Festivals and Information Services. Ascential's premium products enable focus, growth and value. The company provides customers with world class content and connections empowering their businesses to be the best informed and best connected. www.ascential.com

About Haymarket Media Group

The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers.

In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Contact:
Amanda Benfell
PR & Press Manager
Spikes Asia Advertising Festival 
[email protected] 
Tel: +44 20 7728 4040
www.spikes.asia



Source: Spikes Asia

Topic: Awards received
Sectors: Broadcast
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