|Wednesday, 22 September 2010, 13:26 HKT/SGT|
Source: Spikes Asia
SINGAPORE, Sept 22, 2010 - (ACN Newswire) - The winners of Spikes Asia, the leading creative advertising competition for Asia-Pacific, were revealed at last night's Awards Ceremony which took place at Singapore's Esplanade Theatre.
Of the 3058 entries competing at this year's awards, the jury awarded a total of 273 Spikes Asia trophies across the 11 different categories.
The Direct & Sales Promotion category was the strongest with a total of 48 winners, closely followed by Media with 45 and Digital with 39 awards. 29 trophies were given in the Design category, 26 in Outdoor and 25 in TV/Cinema. In the Craft category there were 20 awards presented for TV/Cinema Craft and 11 in the Print Craft category. 15 winners were awarded in Print, 8 in Integrated and 7 in the Radio category.
Colenso BBDO Auckland take home two Grand Prix, one in Media for their 'Yellow Chocolate' work for Yellow Pages and the other in Outdoor for the ad 'Dog Fight' for TVNZ.
Clemenger BBDO in Melbourne also won two Grand Prix winning one in Radio for the Mars Pet Care campaign 'Car Ride', 'Fetch' and 'Mail Man'. Their other Grand Prix was in the TV/Cinema category for the spot 'Slow Mo' for Fosters Group.
Dentsu Tokyo won the Digital Grand Prix for their Uniqlo work 'Lucky Switch'.
The Craft Grand Prix, which was awarded in the TV/Cinema section, went to Leo Burnett Sydney for 'Monkey' for WWF. Leo Burnett Sydney also won the Direct & Sales Promotion Grand Prix for Canon Australia's 'Photochains'.
There were no Grand Prix awarded in the Print, Integrated or Design categories.
DDB New Zealand, Auckland was honoured with the Agency of the Year. Runners up were Clemenger BBDO, Melbourne coming in second place and Colenso BBDO, Auckland in third.
The Media Agency of the Year trophy was awarded to Colenso BBDO, Auckland with MediaCom Communications India, Mumbai, taking second place and in third, BBDO India, Gurgaon.
DDB were presented with the Network of the Year trophy with Leo Burnett coming second followed by BBDO in third.
The prestigious 2010 Advertiser of the Year Award, presented to advertisers who have distinguished themselves for inspiring innovative marketing of their products, was presented to Uniqlo.
The winners of the two Young Spikes competitions were also revealed during the ceremony. Japan won Gold in the Media competition and the team from The Philippines won in Integrated.
The winning work can be viewed at www.spikes.asia/winners.
About Spikes Asia
The Spikes Asia Festival of Creativity, celebrating and inspiring Asia-Pacific creativity in advertising. Suntec City, Singapore, 27-29 September, 2017. Building on 30 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific.
The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world. Spikes Asia, attended by over 1,800 delegates in 2016, offers an inspirational programme of seminars, tech talks and forums, focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.
The Spikes Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment, Healthcare and Innovation.
Incorporating Tangrams Effectiveness @ Spikes brings 15 years of celebrating Effectiveness and Strategy under one roof. The Tangrams celebrate the latest thinking in marketing effectiveness and showcase the very best examples of effective brand building from Asia Pacific. The Tangrams awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands in categories for Effectivenss, Digital Strategy, Media Strategy, Data & Analytics and e-commerce.
Ascential powers the prestigious Cannes Lions festival for the branded communications industry, the world's premier payments and financial services congress Money20/20, Spring Fair/Autumn Fair, the global fashion trend forecasting service WGSN, environmental risk data business Groundsure, e-commerce analytics provider One Click Retail and advisory and business services firm, MediaLink.
Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance. Ascential plc is a global business-to-business information company that informs and connects the business world in 150 countries through market-leading Exhibitions & Festivals and Information Services. Ascential's premium products enable focus, growth and value. The company provides customers with world class content and connections empowering their businesses to be the best informed and best connected. www.ascential.com
About Haymarket Media Group
The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers.
In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.
Amanda Benfell, PR & Press Manager
Spikes Asia Advertising Festival
Tel: +44 20 7728 4040
Source: Spikes Asia
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