|Thursday, 1 November 2018, 16:00 HKT/SGT|
|A unique digital experience designed to help brands eliminate ineffective marketing|
LONDON, Nov 1, 2018 - (ACN Newswire) - WARC, the global authority on advertising and media effectiveness, has today launched WARC for Advertisers a new site experience designed to help brand owners to deliver more effective marketing.
Specifically developed for advertisers, the unique digital experience will give leading marketers a category-tailored view of what's working in their sector. Sourced from 75,000 best practice, research, insights and case study papers on marketing effectiveness, the new WARC for Advertisers site will provide brand owners with:
A category-focused WARC homepage with feeds of the latest news, insights and reports on specific sectors of choice, providing inspiration and guidance on effective marketing.
A new category campaign data tool to benchmark work against the most effective campaigns in their sector by accessing data on lead channels, creative approaches and media mix.
Access to new Evidence Reports which pool compelling research and insights, bringing together streamlined, digestible and compelling answers to the most important marketing challenges, including "What's Working In" reports for all major advertising categories.
Direct connection to WARC's experts via the WARC Plus service, to help brands find answers to a specific brief or question, fast.
Paul Coxhill, Managing Director, WARC, says: "At WARC, we constantly strive to help our customers to deliver more effective marketing. We already work with over 200 brands and they've told us they need faster access to key category and channel insights, relevant case studies and authoritative answers to key strategic questions to help their brand stand out.
"WARC for Advertisers is our response to that challenge. It is a digital space dedicated to helping advertisers prove their marketing plan's effectiveness, persuade with powerful insights, and prosper with knowledge as they navigate through the latest category and media shifts."
A user-based subscription, the new WARC for Advertisers is available at www.warc.com/advertisers
- advertising evidence, insights and best practice
WARC provides the latest evidence, expertise and guidance to make marketers more effective. WARC's mission is to save the world from ineffective marketing.
WARC's clients include the world's largest brands, advertising and media agencies, media owners, research companies and universities. They rely on WARC for rigorous, unbiased information and advice on almost any advertising and marketing issue, which WARC delivers via best practice guides, case studies, research papers, special reports and advertising trend data, as well as via webinars, awards, events and advisory services.
WARC collaborates with more than 50 respected industry organisations globally including: The Advertising Research Foundation, Cannes Lions, Effie Worldwide, Association of National Advertisers, ESOMAR, 4A's, IPA and DMA.
WARC was founded in 1985, and has offices in the UK, US and Singapore. In July 2018, WARC became part of Ascential plc, the global specialist information company.
Ascential is a specialist, global information company that helps the world's most ambitious businesses win in the digital economy. Our information, insights, connections, data and digital tools solve customer problems in three disciplines:
- Product Design via global trend forecasting service WGSN;
- Marketing via global benchmark for creative excellence and effectiveness Cannes Lions and WARC, and strategic advisory firm MediaLink; and
- Sales via ecommerce-driven data, insights and advisory service Edge by Ascential, leading managed services provider for Amazon Flywheel Digital, the world's premier payments and Fin Tech congress Money20/20, global retail industry summit World Retail Congress and retail news outlet Retail Week.
Ascential also powers political, construction and environmental intelligence brands DeHavilland, Glenigan and Groundsure.
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Topic: Press release summary
Sectors: Media, Advertising
From the Asia Corporate News Network
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