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Monday, 25 October 2010, 11:08 HKT/SGT
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Source: Irdeto
Irdeto to Showcase Media 3.0 at CASBAA 2010
- CEO leads panel discussion and demonstration of SkySports on iPad

HONG KONG, Oct 25, 2010 - (ACN Newswire) - Irdeto, the global leader in securing and delivering premium content and digital assets, will host a panel discussion on the future of pay TV and will demonstrate a live TV Sky Sports iPad application at the Cable & Satellite Broadcasting Association of Asia (CASBAA) convention in Hong Kong, from 26-28th October 2010.

Graham Kill, CEO of Irdeto, will participate in a panel discussion entitled "The Dawning of Media 3.0." The session will be held at 11:20 a.m. on Wednesday, 27th October in the main ballroom at the Grand Hyatt Hong Kong. Paul Berriman, CTO of PCCW, will moderate the discussion, which will bring together Kill and Harry Hui, President of Ash Studio. They will discuss the challenges and opportunities faced by operators as they make the transition to Media 3.0 - a period of consumer choice when premium content can be accessed at any time on any platform.

To showcase Media 3.0 in action, Irdeto will demonstrate an innovative iPad application recently launched by Sky Sports Deutschland. The application, a video content management solution developed by Discovery Syskoplan, offers ingestion and metadata management of video for live and on demand content. The application, launched in August 2010, delivers subscription-based live content from Sky Sports 1, Sky Sports 2, Sky Sports, Sky football Bundesliga and Sky Sport Austria.

On the eve of CASBAA Graham Kill commented: "At Irdeto, we believe a central challenge faced by operators will be offering consumers flexibility in content choice as they make the transition from traditional to digital services. As an industry representative body, we believe CASBAA is the ideal forum to share our vision for securing and delivering premium content and digital assets in the era of Media 3.0."

For more than 40 years, Irdeto has been helping to evolve the connected day - from enabling the world's first digital satellite pay-TV network to the world's first mobile broadcast TV service to nearly every device and medium that a business or consumer engages on a regular basis.

About CASBAA

Established in 1991, CASBAA is the association for digital multichannel TV, content, platforms, advertising and video delivery across a variety of geographic markets throughout the Asia Pacific. CASBAA's members reach over 500 million connections within a regional footprint ranging from China to Australasia, Japan to Pakistan. For more information, visit www.casbaa.com.

About Irdeto

Irdeto is the most innovative software security and media technology company in the world. Through its dynamic monetization and security technologies, the company allows new forms of distribution for broadcast, broadband and mobile entertainment, as well as for the world's most popular apps, eStores and consumer devices. Co-headquartered in Amsterdam and Beijing, the company employs more than 1,000 people in 25 locations around the world. Irdeto is a subsidiary of multinational media group Naspers (JSE: NPN). Please visit Irdeto at www.irdeto.com .

Contact:
Lei Liu
Senior Marketing Manager for Asia Pacific, Irdeto
[email protected]    
+86 10 8527 6460 

Ryan Dutcher
Executive Associate, 
EASTWEST Public Relations (Beijing)
[email protected] 
Office: +86 10 6582 0018
Mobile: +86 13911772083


Source: Irdeto

Topic: Trade Show or Conference
Sectors: IT Individual, Broadcast
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