|
| Tuesday, 14 December 2010, 15:00 HKT/SGT | |
| |
|
|
|
|
| Aiming to sell a total of four million burgers from December 26th |
TOKYO, Dec 14, 2010 - (ACN Newswire) - MOS Food Services, the company that operates MOS Burger, will introduce the same limited-release concept product at all its 1,596 stores (as of Nov 2010 / some stores may not sell this product) in Japan and throughout Asia, and conduct a sales promotion using the same commercials and store POP displays from Sunday, December 26, 2010, to Monday, February 7, 2011.
The new limited-time "Grilled Chicken Burger" will use chicken, highly popular in Asia, prepared in a broiling method particular to the Japanese chain. Special crispy french fries will be added on top. The sauce to be used in Japanese stores will be a salty butter sauce with the fragrance of fried pepper, while outlets in other parts of Asia will use orange flavored sauce.
During the sales promotion, the same POP displays based on the unified icon "Go! Go! Asia!" will express in each country that this is a sales promotion being conducted across all Asian regions. A TV commercial featuring entertainer Shiori Kutsuna will be broadcast in Japan and Taiwan and will also be shown on video monitors inside and/or outside stores in other regions.
During the promotion period, an inner campaign will also be conducted with all outlets competing against each other in sales volume in order to strengthen chain operations throughout Asia. At the same time, an HDC campaign(1) will be conducted at all stores across Asia to improve their service levels as MOS brand stores. With these measures in place, the goal is to achieve an approximate103% year-on-year increase in sales during the promotion period at all Asian stores including Japan.
Our chain currently has 232 stores (as of end of Nov 2010) in six countries and regions in Asia. MOS outlets are located in Taiwan, Singapore and Hong Kong with their mature markets and stable number of stores; as well as in Thailand, Indonesia, and China (Xiamen) with their rapidly developing economies and growing markets. Each region has its own distinct characteristics, such as the major popularity of MOS Rice Burger and Teriyaki Chicken Burger, which menus were born in Japan. The chain is increasing its number of stores and establishing its brand in growing markets, and is also aggressively rolling out new outlets in new developing markets.
Overview of Asian simultaneous release promotion
Promotion name: "Go! Go! Asia!"
Promotion period: Sun, Dec 26, 2010 to Mon, Feb 7, 2010
Product: "Grilled Chicken Burger" JPY 360
Limited time product
Stores involved: MOS Burger stores region-wide(2)
(Some stores may not sell this product)
For details of this release, please see http://www.acnnewswire.com/clientreports/590/MosFood_1214.pdf .
(1) The HDC campaign is a campaign conducted several times a year that surveys and measures hospitality (H), deliciousness (D), and cleanliness (C) at storefronts. This has been conducted in Japan since 1982 and since 2007 at all overseas outlets.
(2) The number of MOS Burger stores in Japan: 1,364 stores (as of November 30, 2010).
Contact:
MOS Food Services, Inc.
PR/IR Group
TEL. +81-3-5487-7371
FAX. +81-3-5487-7310
E-mail. pr@mos.co.jp
Topic: New Product
https://www.acnnewswire.com
From the Asia Corporate News Network
Copyright © 2026 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.
|
|
|
|
|
|
|
| |
Latest Press Releases
DENSO to Promote Standardization of Automotive Software as an AUTOSAR Core Partner
Monday, January 19, 2026 3:00:00 PM
|
|
|
Asian Financial Forum opens next Monday as the region's first major international financial event of 2026
Jan 19, 2026 13:07 HKT/SGT
|
|
|
GA-ASI Makes Another Autonomous Aerial Intercept in Company-Funded Demo with MQ-20 Avenger(R)
Jan 19, 2026 10:00 HKT/SGT
|
|
|
Building the data infrastructure for next-generation materials science 
Jan 19, 2026 08:00 HKT/SGT
|
|
|
New-look TGR-WRT launches landmark campaign on legendary rally
Friday, January 16, 2026 8:34:00 PM
|
|
|
Mitsubishi Corporation Announces Acquisition of Haynesville Shale Gas Business in Louisiana and Texas
Friday, January 16, 2026 8:12:00 PM
|
|
|
Celestion Brings Cutting-Edge Music Technology to Transform Hong Kong's Modern Listening Experience
Jan 16, 2026 19:44 HKT/SGT
|
|
|
MHI Thermal Systems Expands Lineup of Building-Use Multi-Split Air-Conditioners for Overseas Markets
Friday, January 16, 2026 2:47:00 PM
|
|
|
First three HKTDC trade fairs of 2026 draw some 82,000 international buyers
Jan 15, 2026 19:46 HKT/SGT
|
|
|
NEC Launches "NEC Composable Disaggregated Infrastructure Solution" for Distributed Computing Resources
Thursday, January 15, 2026 4:00:00 PM
|
|
|
|
|
More Press release >> |
|
|
|
