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Wednesday, 19 January 2011, 13:15 HKT/SGT
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Source: The Asian Marketing Effectiveness & Strategy Conference & Awards
Asian Marketing Effectiveness Festival Now Open for Delegate Registrations - Early Bird Discount Available

SHANGHAI, Jan 19, 2011 - (ACN Newswire) - Delegates wishing to attend the Asian Marketing Effectiveness Festival, to be held at the Pudong Shangri-La hotel in Shanghai, China, 12 and 13 May 2011, can now register online at http://ame.asia.

This year, the Asian Marketing Effectiveness Festival and Awards are organised under a joint venture between Haymarket and the organisers of Cannes Lions. The organisers are committed to build the event into Asia's largest forum for marketing effectiveness where senior marketers, head of agencies, brand pioneers, consumer and customer insight professionals and media owners have opportunities to learn and be inspired by the greatest minds in the field.

To ensure Festival content that is both relevant and high quality, the 2011 programme is being devised in collaboration with the Festival's dedicated Content Committee, comprising of ten leading industry figures. Leading the committee is Charles Wigley, Chairman of BBH Asia. Delegates will have the opportunity to see and learn from a series of 16 topical keynote speeches which will take place during the two-day event.

Along with access to the full two-day programme, registered delegates can attend the 9th Asian Marketing Effectiveness Awards Gala Dinner taking place on the evening of 13 May 2011. A true celebration of the region's achievements and collaborative efforts of client marketers and agencies, the awards will reveal this year's winners whilst showcasing and recognising the best of effectiveness from the Asia-pacific region.

"Building on the importance and prestige of the AME awards, the Asian Marketing Effectiveness Festival will offer attendees a learning and discussion forum for marketing effectiveness and brand development as well as a networking platform for the industry," said Tim Waldron, Managing Director of Haymarket Asia. "We look forward to working with Cannes Lions, our joint venture partner in developing another great event for the region," he added.

Register now to take advantage of the special early bird discount which is available until 15th March and makes a full delegate registration just US$550. Registrations made after this date will cost US$700.

Entries for the 9th Asian Marketing Effectiveness Awards, which form part of the festival, can now be submitted at http://ame.asia. In 2010, over 400 submissions were entered into the AME awards making it the largest regional marketing effectiveness competition in the region.

Key Dates:

Entries:                 now open
Delegate registration:   now open 
Early Entries deadline:  25 February 2011
Final Entries deadline:  11 March 2011
Festival:                12 & 13 May 2011 - Pudong Shangri-La hotel, 
                         Shanghai, PRC
Awards Ceremony:         13 May 2011 - Pudong Shangri-La hotel, 
                         Shanghai, PRC 


About The Asian Marketing Effectiveness & Strategy Conference & Awards

The Asian Marketing Effectiveness & Strategy Conference and Awards (AMES) is Asia Pacific's foremost gathering of marketing, advertising and media industry executives, acclaimed marketing experts and brand pioneers. The Festival is a celebration of the latest thinking in marketing effectiveness and a showcase of some of the very best examples of effective brand building from around the globe. It features a compelling programme of seminars and forums, multiple networking sessions and a gala awards presentation.

The 14th Asian Marketing Effectiveness Awards, from which the festival has grown, honours clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands. The annual awards receive over 1,100 entries and are judged by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners of the prestigious Asian Marketing Effectiveness Awards trophies. The Asian Marketing Effectiveness & Strategy Conference & Awards is organised by Lions Festivals and Haymarket Media Group. www.ames.asia.

Haymarket Media Group

The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers. In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Lions Festivals

Lions Festivals is the organiser of Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival and Awards. Lions Festivals is powered by Top Right Group. www.lionsfestivals.com.

Contact:
Amanda Benfell, 
PR & Press Manager
[email protected] 
Tel: +44-20-7728 4040 
www.ame.asia



Source: The Asian Marketing Effectiveness & Strategy Conference & Awards

Topic: Trade Show or Conference
Sectors: Broadcast
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