English | 简体中文 | 繁體中文 | 한국어 | 日本語
Wednesday, 10 June 2020, 15:44 HKT/SGT

Source: Mitsubishi Heavy Industries, Ltd.
MHI Thermal Systems Ramping Up Marketing of Air Conditioners in Taiwan
- Newly launched products include 4.1kW wall-mounted unit designed for Taiwanese residential requirements and commercial-use model with automatic lifting panel, the company's first introduction to overseas market
- Worldly renowned Taiwanese model and actress Ms. Lin Chi-ling tapped to serve as brand ambassador

TOKYO, June 10, 2020 - (JCN Newswire) - Mitsubishi Heavy Industries Thermal Systems, Ltd. (MHI Thermal Systems), a part of Mitsubishi Heavy Industries Group (MHI), is ramping up marketing of air conditioners specifically created for the Taiwanese market, where Japanese brands enjoy a high market share. In June, the company will introduce a 4.1kW wall-mounted unit for residential-use, followed in July by a 4-way ceiling cassette unit for commercial-use, equipped with an automatic lifting panel, the company's first introduction of this feature for the overseas market.
Newly launching in June is the residential-use DXK41ZST-W, an inverter air conditioner developed specifically for the Taiwanese market. It features a capacity range engineered to match the typical size of Taiwan's residences and rooms, achieving Taiwan's highest standard in energy savings while also realizing a low noise level, an area in which MHI's air conditioners excel. The DXK41ZST-W employs the environmentally friendly R32 refrigerant.

Further models of residential-use air conditioners incorporating the same R32 refrigerant are planned for launch in the 2nd half of this year. For commercial applications, MHI Thermal Systems will launch a new 4-way ceiling cassette unit featuring the automatic lifting panel already available and known as ?RAKURINA? in the Japanese market. Under Taiwan's safety standards, work performed higher than 2 meters above ground must be carried out by a minimum of two workers. Work efficiency is enhanced by the automatic lifting function where the panel descends down to the worker's eye level. The company will seek to capture demand from convenience stores and restaurant chains having numerous locations.

MHI Thermal Systems has a base in Thailand that manufactures and markets the company's air conditioners for both residential and commercial uses: Mitsubishi Heavy Industries-Mahajak Air Conditioners Co, Ltd. (MACO), a joint venture with a local partner. MACO is currently taking steps to boost its production system; in 2017, MACO's plant was enhanced with expansion of its parts manufacturing facility and established a new electrical components works. The company will play a leading role in cultivating the Taiwanese market. MACO has appointed Up Young Cornerstone Corporation as its authorized distributor to ensure achieving this task.

Furthermore, as for promotional activities, the aforementioned Up Young Cornerstone Corporation, MACO's authorized distributor in Taiwan, has hired the worldly renowned model and actress Ms. Lin Chi-ling as the brand ambassador. The aim is to appeal the Japanese fine quality of MHI's air conditioners through the collaboration with Ms. Lin whom has a tight bond with Japan for both business and private. MACO will deploy its advertisements including the TV commercials and key image distribution with the tie-up with Ms. Lin.

The Taiwanese economy is presently marking steady growth through various aspects. For example, the Taiwanese government is introducing preferential tax frameworks to promote Taiwanese companies operating abroad to return in-bound. Another positive factor is the continuously growing global demand for the 5th generation mobile network (5G), semi-conductor and IT, which are all major industrial foundations supporting Taiwan's economy. Accompanied by this favorable economic backdrop, the local market for air conditioners has recorded a solid 5% compound annual growth rate during the past seven years. This robust expansion is behind MHI Thermal Systems' focus on the Taiwanese market and its launch of new models tailored to local needs.

MHI Thermal Systems' air conditioner business today is impacted by maturation of the Japanese market and intensifying competition against newly arising manufacturers in overseas markets. Even so, market scale expansion can be anticipated in many quarters of the world as demands increase for energy-efficient, comfortable air conditioning. Ramping up marketing for the Taiwanese market is in line with these mutual trend across the globe. Going forward, the company will undertake aggressive marketing activities to secure a preeminent competitive position in the global market while simultaneously contributing to protecting the global environment.

Topic: Press release summary
Sectors: Engineering
From the Asia Corporate News Network

Copyright © 2020 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.

Mitsubishi Heavy Industries, Ltd. Links




Mitsubishi Heavy Industries, Ltd. Releated News
Aug 4, 2020 12:00 HKT/SGT
Aug 4, 2020 11:10 HKT/SGT
MHI Machine Tool Develops "FR Series" of Machines to Manufacture Gears for Robots
Aug 3, 2020 15:00 HKT/SGT
Aug 3, 2020 09:00 HKT/SGT
July 31, 2020 08:06 HKT/SGT
Mitsubishi Heavy Industries and Copenhagen Infrastructure Partners Enter into Joint Venture to Develop Offshore Wind in Hokkaido, Japan
More news >>
Copyright © 2020 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Cookies Policy | Privacy Policy | Disclaimer | Terms of Use | RSS
US: +1 800 291 0906 | Beijing: +86 400 879 3881 | Hong Kong: +852 8192 4922 | Singapore: +65 6653 1210 | Tokyo: +81 3 6859 8575