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Source: ad:tech
ad:tech Brings Asia's Digital Advertising Community Together for the 4th Annual Interactive Advertising and Digital Marketing Exhibition and Conference

SINGAPORE, Mar 22, 2011 - (ACN Newswire) - After welcoming over 1,500 attendees to last year's third annual conference for Singapor's interactive marketing community, dmg :: events, the leading conferences and exhibitions organizer for the global digital marketing community, today announced its fourth annual regional event to be held on June 16 and 17 at the Suntec Convention Centre.

This year, ad:tech Singapore is expected to see a 20 percent increase in exhibitors with a strong interest from companies around the Asia region including KasKus, Media X Asia and Adstars, to name a few. A number of new initiatives will be part of this year's event including:

-- Start-up Pavilion: An area of the show floor dedicated to propelling the growth of new companies at the marketplace.
-- Online Business Matching: Dedicated business matching program which is exclusive only to attendees of ad:tech Singapore to ensure they meet with the right people before or at the show.

The adoption rate of digital marketing among Asia companies has been growing rapidly over the past year as businesses recognize that they must go beyond the boundaries of traditional media in order to reach their audience. As use of social media tools and platforms becomes increasingly influential on consumers purchasing decisions and brand perception, marketers need to adapt their models to more flexible frameworks through the use of digital platforms and tools.

Bringing together a broad scope of industry players from brand advertisers, traditional & interactive agencies, and portals, to on-line publishers and technology providers, ad:tech Singapore 2011 will be the epicenter for online advertising and digital marketing experts to exchange best practices and discuss key global trends and phenomenon that are transforming the digital marketing landscape.

"Our goal with ad:tech Singapore is to create a highly engaging two-day conference and exhibition where the who's who in digital marketing come together to discuss key learnings and explore the next big thing in digital," said Paul Beckley, Vice President, ad:tech Singapore. "We were pleased to receive incredibly positive feedback from last year's attendees and exhibitors, sharing what they gained from the event like new client relationships, knowledge sharing, and increased brand awareness, that type of ROI is invaluable for any business and what we are known to deliver."

ad:tech Singapore 2011 is quickly becoming the marquee digital marketing event in Singapore where attendees can expect an impressive line-up of speakers and advisory board members from sought-after brands and companies. Keynote speakers at this year's conference include Deb Henretta, Group President Asia, Procter and Gamble; Chris Thomas, Chairman & Chief Executive Officer, Asia, BBDO/ Proximity; Phang Shueh Chyan, Marketing Director, Zuji; James Miner, Senior Vice President Digital Media, ESPN STAR Sports, and many other industry gurus.

This year's advisory board is comprised of some of the industry's most reputable thought leaders including: Helene Blanchette, Go-to-Market Strategy Manager, International Business Group, Fuji Xerox; Jarek Ziebinski, President, Leo Burnett Asia Pacific; Maria Victoria P. Villareal, Marketing Director, Walt Disney Studios; Derek Callow, Head of Marketing, Southeast Asia Google Inc.; among others.

Key ad:tech Singapore 2011 partners:

Media Partners: ADAsia, AdLIB, ADOI, Asian e-Marketing, Bvents, Campaign Asia-Pacific, Malaysia SME, Media Buzz, Singapore Business Review, Design TAXI, The Creative Finder, The Green Book, Visibility, and Warc.

Association Partners: Asia Digital Marketing Association, Association of Small and Medium Enterprise, Direct Marketing Association of Singapore, Ecommerce Association of Singapore, Hong Kong Direct Marketing Association, Marketing Institute of Singapore, Mobile Marketing Association, Search Engine Marketing Professional Organization, Singapore Infocomm Technology Federation, The Society of Publishers in Asia and Vietnam Marcom .

Key Exhibitors and Sponsors: KasKus, Media X Asia, Financial Times, InMobi, Innity, Media Contacts, Sitecore, Nielsen, The Wall Street Journal and many more.

Newswire Partners: ACN Newswire, PR Newswire Asia and Web Newswire

Ad Network Partner: Admax Network

Official PR Agency: Bite Communications

For more information, please visit www.ad-tech.com/singapore.

About ad:tech

ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world's largest interactive marketing events held in New York, San Francisco, London, Shanghai, Beijing, Singapore, Tokyo and Sydney. ad:tech is produced by dmg world media, based out of the company's headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit www.ad-tech.com.

About dmg :: events

dmg world media has recently changed its name to dmg :: events. dmg :: events is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT, www.dmgt.co.uk), one of the largest media companies in the United Kingdom. dmg :: events was founded in 1989 and in 20 years has managed Exhibitions, Conferences and online platforms for many industries in up to 25 countries. Additional information on dmg::events can be found at www.dmgevents.com.

Contact:
Julia Kwan
dmg events Asia Pacific Pte Ltd
Email: [email protected] 
Tel: +65 6513 0600

Samantha Chen
Bite Communications for ad:tech
Email: [email protected] 
Tel: +65 6323 7377


Source: ad:tech

Topic: Trade Show or Conference
Sectors: Broadcast
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