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Tuesday, 10 May 2011, 19:32 HKT/SGT

Source: The Asian Marketing Effectiveness & Strategy Conference & Awards
Asian Marketing Effectiveness Festival Opens This Week

SHANGHAI, May 10, 2011 - (ACN Newswire) - The Asian Marketing Effectiveness Festival is set to open this Thursday in Shanghai, offering delegates an extensive and topical two-day content programme followed by an Awards Gala Dinner which will unveil and celebrate this year's chosen winners.

This year's jury have already been working hard to judge the 858 entries received and arrive at a shortlist. The full shortlist is now available to view and download on the website here. Chaired by Bob O'Leary, Head of Global Marketing for Citi, the 36 jury members will re-convene in Shanghai on Wednesday 11 May to continue their judging and decide on the much anticipated winners. The shortlisted work will be exhibited at the Festival allowing delegates to view the best in Asian marketing effectiveness. The Awards Ceremony Gala Dinner will take place on Friday 13 May at which the winners of the 2011 awards will be announced. Delegates to the Festival automatically gain entry to the Awards allowing them to network and celebrate with their peers.

Ongoing throughout the two days is an inspirational programme of seminars which has been put together by a dedicated content committee led by Charles Wigley, Chairman of BBH Asia. Focusing on this year's theme of 'unpacking effectiveness', speakers include: Rory Sutherland, Vice-Chairman of Ogilvy Group UK; Chuck Brymer, President and CEO of DDB Worldwide; Christopher Graves, Global CEO of Ogilvy Public Relations Worldwide; Aiyong, Director of Strategy, Sina; Pully Chau, Chairman & CEO of Draftfcb Greater China; Tim Broadbent, Global Effectiveness Director for Ogilvy & Mather Beijing; Dave McCaughan, Director of Strategic Planning Asia Pacific for McCann Worldgroup and many more world-class names. The full Festival Programme is now available to view online with details of all the seminars and speakers.

Tim Waldron, Managing Director of Haymarket Asia, who with Cannes Lions are joint organisers of the Festival, comments: "With entries nearly doubling year on year, the Asian Marketing Effectiveness Festival is firmly established as the benchmark standard marketing effectiveness awards in the region. Delegates to the festival are set to experience a stimulating and educational two days. With such a fantastic speaker line-up they are certain to come away feeling truly inspired by their industry."

For further information on the Festival or to register as a delegate please go to www.ame.asia.

About The Asian Marketing Effectiveness & Strategy Conference & Awards

The Asian Marketing Effectiveness & Strategy Conference and Awards (AMES) is Asia Pacific's foremost gathering of marketing, advertising and media industry executives, acclaimed marketing experts and brand pioneers. The Festival is a celebration of the latest thinking in marketing effectiveness and a showcase of some of the very best examples of effective brand building from around the globe. It features a compelling programme of seminars and forums, multiple networking sessions and a gala awards presentation.

The 14th Asian Marketing Effectiveness Awards, from which the festival has grown, honours clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands. The annual awards receive over 1,100 entries and are judged by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners of the prestigious Asian Marketing Effectiveness Awards trophies. The Asian Marketing Effectiveness & Strategy Conference & Awards is organised by Lions Festivals and Haymarket Media Group. www.ames.asia.

Haymarket Media Group

The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers. In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Lions Festivals

Lions Festivals is the organiser of Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival and Awards. Lions Festivals is powered by Top Right Group. www.lionsfestivals.com.

Amanda Benfell
PR & Press Manager
[email protected] 
Tel: +44-20-7728 4040 

Source: The Asian Marketing Effectiveness & Strategy Conference & Awards

Topic: Trade Show or Conference
Sectors: Broadcast
From the Asia Corporate News Network

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