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Wednesday, 11 May 2011, 20:55 HKT/SGT

Source: Spikes Asia
Remi Babinet and Daniel Morel First Spikes Asia Jury Presidents to be Named
Delegate Registration Now Open

SINGAPORE, May 11, 2011 - (ACN Newswire) - Spikes Asia Advertising Festival, the regional event for creative excellence in advertising and communications for Asia, is pleased to announce the first jury presidents who will head to Singapore to chair this year's awards. Remi Babinet, Chairman of BETC Euro RSCG and Global Chief Creative Officer of HAVAS will lead the Film, Press, Outdoor and Radio jury as well as the Integrated jury; and Daniel Morel Chairman and CEO of Wunderman, will chair the Direct and Promo & Activation jury.

"It's an honour for us to have Remi and Daniel chair at Spikes Asia this year. Two greatly admired industry leaders whose commitment to their profession and immense expertise will be significant for the awards and for the region," says Terry Savage, Chairman of Cannes Lions, who with Haymarket is joint organiser of the Festival.

Remi Babinet founded BETC Paris in 1994, carving out a brand image that is original and modern for its many clients, such as Evian, Air France, Peugeot, Canal+, Petit Bateau and Lacoste. In 2010, the Evian Rollerbabies campaign was certified by the Guinness World Records as the most viewed online ad of all time with over 165 millions views and counting. BETC was ranked the second most creative agency in the Gunn Report 2010 while its Canal+ 'The Closet' spot was the most awarded in the world.

Remi has consistently challenged the traditional limits of advertising by opening up his agency to new creative fields and creating new ways with which to interact with consumers, such as producing 'Panik' parties in Paris, bringing together artists and alternative music scenes as well as inaugurating an 800 m2 space in the agency dedicated to fashion, design, art and photography.

"I am delighted to be a part of the Spikes experience this year. This festival is an important measure of creativity and I am looking forward to seeing what the region has to offer" says Remi.

Daniel is responsible for transforming Wunderman into one of the most formidable digital marketing networks in the world, with 15+ companies covering every aspect of relationship marketing, and some of the world's best-known brands as clients.

On joining the agency, Daniel reaffirmed its commitment to the fundamental marketing principles and spirit of innovation, and mapped out a strategy for growth. This led to powerful global account relationships with first IBM, then Microsoft and Nokia, which along with Ford are among the agency's largest accounts, demanding scalable, high-impact, cost-effective campaigns in some 50 countries. Daniel launched an aggressive strategy to expand the agency's influence in digital direct marketing, acquiring 18 best-in-class interactive and analytics firms around the world since 2005-AGENDA, Blast Radius, Designkitchen, TheseDays and ZAAZ, among them. In 2010, Daniel enhanced the agency's foothold in the analytics area by expanding KBM Group across Europe and adding I-Behavior and MDI to its ranks.

"Spikes Asia represents the best, restless, inquisitive spirit of advertising that region offers the world today," comments Daniel. "I am excited to see work that simultaneously inspires and challenges."

Taking place at Suntec Singapore, the festival offers an intense and challenging programme of seminars and workshops focusing on creativity, inspiration and learning for individuals involved in creativity and communications. Delegates include creatives, art directors, copywriters, media agency executives, clients, account managers, agency heads, producers, directors, young creatives and students from the region and around the globe, who can view exhibitions of creative work from Asia-Pacific, enjoy networking events in the evening and celebrate the best creative advertising and communications work in the region at the Spike Asia Awards Ceremony.

"Spikes Asia will once again offer an unrivalled programme for delegates featuring serious debates, motivational presentations, inspiring work and enjoyable networking," comments Myriam Coupard, Spikes Asia festival director.

Delegates registering before 1 August can take advantage of the early bird registration (Delegate price S$749. Early Bird price S$649). There are also reduced registration packages for young creatives and young marketers (S$449) and students (S$219).

For further information and to register to attend Spikes Asia 2011, please go to www.spikes.asia.

Key Dates

Delegate registration open from: 21 April 2011
Entries open from: 19 May 2011
Entries deadline: 22 July 2011
End of Early Bird Registration: 1 August 2011
Festival Dates: 18-20 September 2011

About Spikes Asia

The Spikes Asia Festival of Creativity, celebrating and inspiring Asia-Pacific creativity in advertising. Suntec City, Singapore, 27-29 September, 2017. Building on 30 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific.

The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world. Spikes Asia, attended by over 1,800 delegates in 2016, offers an inspirational programme of seminars, tech talks and forums, focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.

The Spikes Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment, Healthcare and Innovation.

Incorporating Tangrams Effectiveness @ Spikes brings 15 years of celebrating Effectiveness and Strategy under one roof. The Tangrams celebrate the latest thinking in marketing effectiveness and showcase the very best examples of effective brand building from Asia Pacific. The Tangrams awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands in categories for Effectivenss, Digital Strategy, Media Strategy, Data & Analytics and e-commerce.

Ascential Events

Ascential powers the prestigious Cannes Lions festival for the branded communications industry, the world's premier payments and financial services congress Money20/20, Spring Fair/Autumn Fair, the global fashion trend forecasting service WGSN, environmental risk data business Groundsure, e-commerce analytics provider One Click Retail and advisory and business services firm, MediaLink.

Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance. Ascential plc is a global business-to-business information company that informs and connects the business world in 150 countries through market-leading Exhibitions & Festivals and Information Services. Ascential's premium products enable focus, growth and value. The company provides customers with world class content and connections empowering their businesses to be the best informed and best connected. www.ascential.com

About Haymarket Media Group

The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers.

In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Amanda Benfell, 
PR & Press Manager
Spikes Asia Advertising Festival 
[email protected] 
Tel: +44 20 7728 4040

Source: Spikes Asia

Topic: General Announcement
Sectors: Broadcast
From the Asia Corporate News Network

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