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Wednesday, 15 June 2011, 19:30 HKT/SGT
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Source: Spikes Asia
Danny Searle, Elsie Nanji and Tim Sutton Named Spikes Asia 2011 Jury Presidents

SINGAPORE, June 15, 2011 - (ACN Newswire) - Spikes Asia Advertising Festival, the regional event for creative excellence in advertising and communications for Asia, is pleased to announce the final three jury presidents who will convene in Singapore to chair the Craft, Design and PR juries at this year's awards.

Danny Searle, Chairman and Chief Creative Officer of BBDO Singapore will head up the Craft Jury; Elsie Nanji, Managing Partner of Red Lion will lead the Design category; and Tim Sutton, Chairman, Weber Shandwick Asia Pacific will preside over the brand new PR category.

Craft Jury President: Danny Searle, Chairman and Chief Creative Officer of BBDO Singapore -
Danny started his career as a film editor, way back when people actually edited film. After a few years as a producer, he moved on to copywriting and won awards in all major shows. He has judged at Cannes Lions, The One Show and D&AD. During his five years as Executive Creative Director of Clemenger BBDO Sydney he was named by Australia's number one business magazine, BRW, as Australia's best Creative Director. Danny moved to BBDO/Proximity's regional headquarters in Singapore just over four years ago. BBDO/Proximity was named Asian Network of the Year in 2008 by Media Magazine. In 2009 it was Asia's most Effective Agency (AMEs) and Asia's top Digital Agency (Asian Media Digital Awards). And BBDO has been Campaign Brief's top ranked Agency for the last three years. Danny currently sits on the BBDO Worldwide Creative Board.

"There is no other region where craft is more exciting. It's where the cultural and ethnic diversity is most vibrant. From Thailand to Japan, From India to Singapore, all have maintained a local reference or signature style. It makes the work unique and fresh for an outsider, and keeps it culturally relevant within its own country. I love that it has resisted the homogenised and familiar style of Europe and the West. Plus it makes judging it more fun," comments Danny Searle.

Design Jury President: Elsie Nanji, Managing Partner of Red Lion -
Elsie is a multiple award winner at both Indian and international award shows. She created Red Lion, the design wing of Publicis Communications in India, in 2007. Voted as one of the top five design brands in the country by The Economic Times in 2011, Red Lion has won Design Silver and Gold Spikes Asia awards and a Silver Design Lion at Cannes. Elsie has also previously judged at both Spikes Asia and at Cannes Lions.

"I'm delighted and honoured to be the President of the Design Jury at Spikes Asia this year. Having been a jury member at the very first design awards at Spikes in 2009, I discovered a world of fresh perspectives and leaps of imagination where the creative power of some of the most fertile minds in the world was unleashed," says Elsie Nanji.

All design innovation is an exercise in shaping the future, and has a bearing on every aspect of the human condition - from how our landscape evolves to the way we communicate. Spikes Asia has gone a long way in commemorating and celebrating this vision, and I am hoping the 2011 Festival will further set new benchmarks in the world of design," continues Elsie.

Public Relations Jury President: Tim Sutton, Chairman of Weber Shandwick Asia Pacific -
The PR category will launch for the first time at Spikes Asia this year and will be chaired by Tim who is also Asia Pacific's Chairman of parent company, Interpublic's CMG division which houses its global 'below the line' marketing services businesses which include FutureBrand, GolinHarris, Jack Morton, Octagon and Weber Shandwick.

Tim is one of the global PR industry's most respected practitioners with experience in key markets around the world. A renowned corporate and brand strategy expert, he has advised numerous companies on major restructuring and brand communications strategies and is also a recognised authority on crisis management and employee communications.

"The breadth and depth of smart and strategic PR capability in Asia Pacific is growing rapidly and devising innovative effective programmes which are truly tailor-made for Asia rather than just poor copies of what works in North America and Europe," comments Tim Sutton. "This is a great opportunity to check progress and recognise the firms and people who are really raising the bar."

Terry Savage, Chairman of Cannes Lions, who with Haymarket Asia are joint organisers of Spikes Asia, remarks: "As well as being highly respected and very influential, Danny, Elsie and Tim are experts on what creative communications work in the region. Their wealth of experience and knowledge will be instrumental in leading the judging process and it's fantastic to have them onboard at Spikes Asia this year."

To submit entries, register to attend or for further information on Spikes Asia 2011, please go to www.spikes.asia.

Other jury presidents joining Danny Searle, Elsie Nanji and Tim Sutton are Jeff Benjamin (Digital and Mobile), Mark Patterson (Media), Remi Babinet (Film, Press, Outdoor, Radio and Integrated) and Daniel Morel (Direct and Promo & Activation).

About Spikes Asia

The Spikes Asia Festival of Creativity, celebrating and inspiring Asia-Pacific creativity in advertising. Suntec City, Singapore, 27-29 September, 2017. Building on 30 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific.

The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world. Spikes Asia, attended by over 1,800 delegates in 2016, offers an inspirational programme of seminars, tech talks and forums, focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.

The Spikes Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment, Healthcare and Innovation.

Incorporating Tangrams Effectiveness @ Spikes brings 15 years of celebrating Effectiveness and Strategy under one roof. The Tangrams celebrate the latest thinking in marketing effectiveness and showcase the very best examples of effective brand building from Asia Pacific. The Tangrams awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands in categories for Effectivenss, Digital Strategy, Media Strategy, Data & Analytics and e-commerce.

Ascential Events

Ascential powers the prestigious Cannes Lions festival for the branded communications industry, the world's premier payments and financial services congress Money20/20, Spring Fair/Autumn Fair, the global fashion trend forecasting service WGSN, environmental risk data business Groundsure, e-commerce analytics provider One Click Retail and advisory and business services firm, MediaLink.

Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance. Ascential plc is a global business-to-business information company that informs and connects the business world in 150 countries through market-leading Exhibitions & Festivals and Information Services. Ascential's premium products enable focus, growth and value. The company provides customers with world class content and connections empowering their businesses to be the best informed and best connected. www.ascential.com

About Haymarket Media Group

The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers.

In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Contact:
Amanda Benfell, 
PR & Press Manager
Spikes Asia Advertising Festival 
[email protected] 
Tel: +44 20 7728 4040
www.spikes.asia



Source: Spikes Asia

Topic: Trade Show or Conference
Sectors: Security/Biometrics
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