SINGAPORE, Sept 14, 2011 - (ACN Newswire) - A total of 3647 entries from 17 countries will be competing at this year's Spikes Asia Festival, which kicks off this forthcoming Sunday in Singapore, an overall increase of 19% versus last year, with growth in most categories.
Celebrating Asia Pacific's creative excellence in advertising and communications, the categories which have shown the highest increase are in Promo & Activation, Craft, Media, Radio and Outdoor. The top countries participating are India with 612 entries, followed by Australia with 443, Singapore on 429, China with 372, and Japan with 366 entries.
Category 2010 2011 % Variation
Film 417 360 -13.7%
Print 473 509 +7.6%
Outdoor 604 678 +12.3%
Direct 192 200 +4.2%
Promo & Activation 114 282 +147.0%
Media 305 355 +16.4%
Radio 127 143 +12.6%
Design 163 170 +4.3%
Film Craft 111 160 +44.0%
Print Craft 135 248 +83.7%
Integrated 82 56 -31.7%
Digital 335 342 +2.0%
Mobile - 47 n/a
PR - 97 n/a
TOTAL 3058 3647 +19.3%
"As the largest awards in Asia-Pacific, we are delighted with the continued support of the industry in the region, demonstrated by this incredible growth. Spikes Asia is the place to see the region's great creative work across all the different disciplines, including the two new categories for this year - Mobile and PR. Winning a much sought-after Spike, provides important recognition, inspiration and motivation for both agencies and clients alike," says Terry Savage, Co-Chairman of the Spikes Asia. "With a record number of attendees this year, Spikes Asia is set to be a great event, with much to learn and discuss," he continued.
The winners will be announced and honoured during the Spikes Asia awards ceremony that will be held during the evening of Tuesday 20 September at the Esplanade Theatre. Other accolades to be revealed during the Awards Ceremony are: Agency of the Year, Media Agency of the Year, Network of the Year, and the new Independent Agency of the Year. Samsonite will be honoured with the 2011 Advertiser of the Year award.
Spikes Asia 2011 will conclude with the After Party at IndoChine Waterfront. For more information on Spikes Asia 2011 or to register to attend, please visit www.spikes.asia.
Spikes Asia is jointly organised by Cannes Lions International Festival of Creativity and Haymarket, publishers of Campaign Asia.
About Spikes Asia
The Spikes Asia Festival of Creativity, celebrating and inspiring Asia-Pacific creativity in advertising. Suntec City, Singapore, 27-29 September, 2017. Building on 30 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific.
The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world. Spikes Asia, attended by over 1,800 delegates in 2016, offers an inspirational programme of seminars, tech talks and forums, focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.
The Spikes Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment, Healthcare and Innovation.
Incorporating Tangrams Effectiveness @ Spikes brings 15 years of celebrating Effectiveness and Strategy under one roof. The Tangrams celebrate the latest thinking in marketing effectiveness and showcase the very best examples of effective brand building from Asia Pacific. The Tangrams awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands in categories for Effectivenss, Digital Strategy, Media Strategy, Data & Analytics and e-commerce.
Ascential powers the prestigious Cannes Lions festival for the branded communications industry, the world's premier payments and financial services congress Money20/20, Spring Fair/Autumn Fair, the global fashion trend forecasting service WGSN, environmental risk data business Groundsure, e-commerce analytics provider One Click Retail and advisory and business services firm, MediaLink.
Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance. Ascential plc is a global business-to-business information company that informs and connects the business world in 150 countries through market-leading Exhibitions & Festivals and Information Services. Ascential's premium products enable focus, growth and value. The company provides customers with world class content and connections empowering their businesses to be the best informed and best connected. www.ascential.com
About Haymarket Media Group
The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers.
In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.
PR & Press Manager
Spikes Asia Advertising Festival
Tel: +44 20 7728 4040
Source: Spikes Asia
Topic: Trade Show or Conference
From the Asia Corporate News Network
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