|Wednesday, 21 September 2011, 12:00 HKT/SGT|
Source: Spikes Asia
SINGAPORE, Sept 21, 2011 - (ACN Newswire) - The Spikes Asia Advertising Festival, the regional awards and festival for creative excellence in advertising and communications, is pleased to announce the winners of the 2011 awards who were announced and honoured at the Awards Ceremony taking place in Singapore last night.
Eight juries have been working in Singapore to choose 271 worthy winners from an initial 3647 entries. There were a total of 12 winners in the Direct Category, 25 in Promo & Activation, 43 in Media and 31 in Digital. 25 trophies were given in the Design category, 17 in Outdoor and 25 in Film. In the Craft category there were 23 awards presented for Film Craft and 16 in the Print & Poster Craft category. 17 winners were awarded in Print, 7 in Integrated and 12 in the Radio category. The two new categories saw 8 winners in PR and 10 in Mobile.
The Grands Prix have been awarded as follows:
- Outdoor Grand Prix and Print Grand Prix and Print & Poster Craft Grand Prix: JWT Shanghai, China, 'Heaven & Hell', Samsonite
- Media Grand Prix: Creativeland Asia, Mumbai, India, '3D Experience', Audi India
- Promo & Activation Grand Prix and PR Grand Prix: Clemenger BBDO Melbourne, Australia, 'Break Up', National Australia Bank
- Design Grand Prix: Creative Juice\Bangkok (TBWA), Thailand, 'Tamiya Calendar', Siam Tamiya
- Radio Grand Prix: Lowe Singapore, 'Awesome Light', 'Chase', 'Look at me, Dad!', Samroc Paint and Hardware
- Digital Grand Prix: Colenso BBDO Auckland, New Zealand, 'Doggelganger', Mars, Pedigree Adoption Drive
No Grands Prix were awarded in the Direct, Film, Mobile, Film Craft and Integrated categories.
DDB were presented with the Network of the Year trophy with BBDO coming second followed by JWT in third.
Ogilvy & Mather Malaysia, Kuala Lumpur were honoured with the Agency of the Year. Runners up were DDB Group Singapore coming in second place and Mudra Communications, Mumbai in third.
The inaugural Independent Agency of the Year was awarded to Creativeland Asia, Mumbai with Taiyo Kikaku, Tokyo in second and AOI Advertising Promotion, Tokyo in third.
The Media Agency of the Year trophy was awarded to Dentsu, Tokyo with JWT Beijing taking second place and in third, Ogilvy Beijing.
Samsonite were presented with the prestigious Advertiser of the Year trophy in honour of their robust investment in advertising which has resulted in their strong international brand presence. Ramesh Tainwala, President of Samsonite Asia-Pacific and Middle East, was on stage to collect the award.
Also announced at the awards were the winners of the Young Creative Competitions. Korea took the gold medal in the Young Creatives Media Competition whilst the team from Japan took gold in the Young Creatives Integrated Competition.
After the awards, delegates celebrated into the night at the Afterparty which took place at the IndoChine Waterfront in Singapore.
Full details of winners are now available on http://www.spikes.asia/winners/2011/.
About Spikes Asia
The Spikes Asia Festival of Creativity, celebrating and inspiring Asia-Pacific creativity in advertising. Suntec City, Singapore, 27-29 September, 2017. Building on 30 years of the illustrious Spikes Awards, the Spikes Asia Festival of Creativity is the result of a collaboration between the organisers of Cannes Lions and Haymarket, publishers of Campaign Asia Pacific.
The Festival provides the region's growing creative and advertising industry with a platform to network and exchange ideas, bringing together some of the finest creative thinkers from across the region and around the world. Spikes Asia, attended by over 1,800 delegates in 2016, offers an inspirational programme of seminars, tech talks and forums, focusing on creativity and learning, exhibitions of creative work from Asia-Pacific, networking events in the evening and the Spikes Asia award show.
The Spikes Awards, judged by leading international and regional creatives, honour the best creative work in the categories of Film, Print, Outdoor, Radio, Digital, Integrated, Direct, Promo & Activation, Media, Print Craft, Film Craft, Design, Mobile, PR, Branded Content & Entertainment, Healthcare and Innovation.
Incorporating Tangrams Effectiveness @ Spikes brings 15 years of celebrating Effectiveness and Strategy under one roof. The Tangrams celebrate the latest thinking in marketing effectiveness and showcase the very best examples of effective brand building from Asia Pacific. The Tangrams awards honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands in categories for Effectivenss, Digital Strategy, Media Strategy, Data & Analytics and e-commerce.
Ascential Events is an international business-to-business media company with a focused portfolio of large-scale exhibitions, congresses and festivals. Our product lines include the prestigious Cannes Lions International Festival of Creativity, the world's premier market leading payments and financial services innovation congress Money 20/20, the UK's largest trade show Spring Fair International and the award-winning education technology show Bett. You can find information about us at www.ascential.com.
Ascential Events is part of Ascential plc, which transforms knowledge businesses to deliver exceptional performance.
PR & Press Manager,
Spikes Asia Advertising Festival
Tel: +44 20 7728 4040
Source: Spikes Asia
Topic: Awards received
From the Asia Corporate News Network
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