SINGAPORE, Oct 21, 2011 - (ACN Newswire) - The Festival of Media, the world's first festival of media creativity and innovation, today announced the finalists for the first Festival of Media Asia Awards 2011. 81 nominees were chosen out of over 400 entries from 16 countries. Entries from Australia dominated the nominees list followed by strong showings from Singapore, China and Hong Kong.
"The Festival of Media Asia Awards will celebrate the finest in media and marketing from across the region. We're delighted to see such enthusiasm from the industry and are overwhelmed by the talent that we've seen. The nominated campaigns have successfully delivered effective and impactful solutions for leading global brands," says Charlie Crowe, Founder of The Festival and CEO of C Squared.
The 2011 Festival of Media Asia Awards categories include:
- Best Communications Strategy
- Best Contribution to a Campaign by a Media Owner
- Best Entertainment Platform
- Best In-Store
- Creative Use of Media Award
- Best Use of Emerging Technology
- Best Use of Digital Landscape
- The Effectiveness Award
- The Public Service Award
- Best Event/Experiential
- Best Targeted Content
- Best Use of Content
The campaigns were judged on insight, strategy, execution and results and the nominees were selected via online voting. The judges' panel includes leading industry voices from brands and agencies like Unilever, MediaCom, ZenithOptimedia, Havas Media International, Carlsberg, MEC, Nokia, PHD China, Ikon Communications, Waggener Edstrom Worldwide, Mediabrands Malaysia, Prudential Corporation Asia, Omnicom, Coca-Cola, Mindshare, Lintas Media, Puma, Hilton, Tiger Airways, among others.
Rahul Welde, Chairman of The Festival of Media Asia Awards' panel of judges and Vice President, Media - Asia, Africa, Middle East, Turkey and Russia - Unilever, comments, "It's been an honour to be a part of the judging panel for the Festival of Media Asia Awards. The experience was both exciting and a great learning experience. It's heartening to see that the communicators of today are leaving no stone unturned when it comes to out of the box ideas. The chosen campaigns are an excellent showcase of the most innovative campaigns to come out of the region."
The Festival of Media Asia will run from November 13 to November 15, 2011. The winners are expected to be announced at the awards ceremony on 15th November 2011 at Marina Bay Sands, Singapore.
The complete nominee list can be found at http://www.festivalofmediaawards.com/asia/shortlist.
About C Squared
C Squared is a business publishing and information company that serves the global media and marketing industry. Since the launch of its first international industry publication - Cream - in 2005, C Squared has grown twelve-fold and, though still headquartered in London, over half the Group's turnover now comes from outside the UK. Across C Squared's portfolio of market-leading magazines, websites and conferences, it has readers, subscribers, visitors and clients from over 50 countries and produces successful events on every continent - from New York to New Delhi; from Valencia to Vilnius and from Amsterdam to Accra. www.csquared.cc
About Lighthouse Independent Media
Lighthouse Independent Media is the publisher of Marketing magazine, the highest circulating, widest reaching, most read and longest running publication for advertising and marketing professionals in Asia Pacific. With magazines, websites, e-news bulletins, event services and a print readership of more than 100,000, Marketing is trusted across Asia Pacific for its innovation, editorial integrity and accuracy. Launched in Singapore in 2002, the publication now operates in three key markets across Asia Pacific; Singapore, Hong Kong, and Malaysia. With localised content and event formats designed for a regionally connected audience, Marketing magazine is the authority on advertising, marketing and media intelligence in Asia Pacific, reaching more advertising and marketing professionals in the region than any other competitor publication. www.marketing-interactive.com
About Festival of Media Asia Pacific
Festival of Media launched in Venice in 2007 and the brand now has five major events across the world, attended by 4,000 senior delegates and receiving over 4,000 Awards entries. Follow the conversation as it unfolds live on Twitter @FestivalOfMedia and don't forget to use the hashtag #FOMA15, or visit www.festivalofmedia.com/asia-pacific.
About C Squared
C Squared launched the Festival of Media in Venice in 2007 and the brand now has four major events across the world, attended senior leaders from the media industry. In 2009, C Squared acquired the leading brand M&M Global along with the M&M Global Awards. The company also owns Creamglobal, now the world's largest database of media innovation, and its bespoke technology serves many of the leading global agency groups and multinational advertisers. More information is available at www.csquared.cc.
Donna Garcia / Shruti Soni
Rice Communications for The Festival of Media Asia
Tel: +65 6221 8045
Email: donn[email protected] / [email protected]
Source: Festival of Media Asia Pacific
From the Asia Corporate News Network
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