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Friday, 4 November 2011, 17:21 HKT/SGT
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Source: Festival of Media Asia Pacific
The Festival of Media Launches in Asia
Global and regional industry leaders to share best practices and celebrate achievements in media innovation within the Asian context

SINGAPORE, Nov 4, 2011 - (ACN Newswire) - The Festival of Media Asia, the world's first festival of media creativity and innovation will be held from November 13 to November 15 at the Marina Bay Sands Expo and Convention Center in Singapore. With its first Asian chapter, The Festival aims to address the immediate challenges facing the Asian media and marketing industry and will feature 40 global and regional leaders in branding, marketing and communications.

The Festival of Media Asia will comprise of an exhibition and a two-day conference before culminating in the celebration of the best in media and communications with The Festival of Media Asia Awards.

Some of the key speakers at the conference include Xuhui Li, General Manager of International Client Sales, Youku; Jayant Murty, Director of Strategy and Integrated Marketing, Intel; D N Prasad, Head - People Technology and Operations & People Brand, APAC Google; Carolyn Everson, Vice-President Global Marketing Solutions, Facebook and Rahul Welde, Vice-President - Media, Unilever Asia, Africa, Middle East, Turkey and Russia.

"The event will connect brands from inside and outside Asia, covering topics of relevance to Asian companies looking at the global market as well as international companies who are intrigued by the rapidly changing face of Asia," said Charlie Crowe, Founder of the Festival and CEO of C Squared.

Delegates will be treated to insights and observations on a spectrum of topics covering issues such as global change; Asian companies in an international marketplace; the recruitment, development and retention of Asian talent; going beyond advertising and the most important communications innovations of the past year.

The Festival is backed by more than 50 esteemed partners in various industries including BBC World News, CNN, Facebook, Google, StarHub and Universal McCann.

Companies regularly in attendance at other Festival of Media events include AOL, AT&T, Cadbury, Cisco, Facebook, Fox, Google, L'Oreal, Mastercard, Microsoft, News Corp., Nike, Nokia, Omnicom, Orange, P&G, Philips, Publicis, Santander, Shell, T Mobile, Turner, Twitter, Unilever, WPP and many more.

"With Asia's business resilience driving global growth in the next few decades, many international brands are looking to Asia. Delegates who have attended other Festival of Media events can look forward to understanding the Asian perspective and come away with insights on how best to leverage the exciting regional media landscape," added Crowe.

More than 500 delegates, the majority of whom are key decision makers in their organizations are expected to attend.

The Festival of Media Asia Awards Ceremony will follow after the close of the conference. 81 nominees chosen out of over 400 entries will be vying for honours in categories such as Best Use of Emerging Technology and Best Event/Experiential. The campaigns will be judged on insight, strategy, execution and results from the judge's panel comprised of the industry's leading voices.

Since its inception five years ago, The Festival of Media has doubled in size and established itself firmly on the media industry's calendar. The Festival of Media Asia is jointly organised by C Squared and Lighthouse Independent Media, the publishers of Marketing Magazine in Asia.

For more information, visit the website at www.festivalofmedia.com/asia/ .

About C Squared

C Squared is a business publishing and information company that serves the global media and marketing industry. Since the launch of its first international industry publication - Cream - in 2005, C Squared has grown twelve-fold and, though still headquartered in London, over half the Group's turnover now comes from outside the UK. Across C Squared's portfolio of market-leading magazines, websites and conferences, it has readers, subscribers, visitors and clients from over 50 countries and produces successful events on every continent - from New York to New Delhi; from Valencia to Vilnius and from Amsterdam to Accra. www.csquared.cc

About Lighthouse Independent Media

Lighthouse Independent Media is the publisher of Marketing magazine, the highest circulating, widest reaching, most read and longest running publication for advertising and marketing professionals in Asia Pacific. With magazines, websites, e-news bulletins, event services and a print readership of more than 100,000, Marketing is trusted across Asia Pacific for its innovation, editorial integrity and accuracy. Launched in Singapore in 2002, the publication now operates in three key markets across Asia Pacific; Singapore, Hong Kong, and Malaysia. With localised content and event formats designed for a regionally connected audience, Marketing magazine is the authority on advertising, marketing and media intelligence in Asia Pacific, reaching more advertising and marketing professionals in the region than any other competitor publication. www.marketing-interactive.com

About Festival of Media Asia Pacific

Festival of Media launched in Venice in 2007 and the brand now has five major events across the world, attended by 4,000 senior delegates and receiving over 4,000 Awards entries. Follow the conversation as it unfolds live on Twitter @FestivalOfMedia and don't forget to use the hashtag #FOMA15, or visit www.festivalofmedia.com/asia-pacific.

About C Squared

C Squared launched the Festival of Media in Venice in 2007 and the brand now has four major events across the world, attended senior leaders from the media industry. In 2009, C Squared acquired the leading brand M&M Global along with the M&M Global Awards. The company also owns Creamglobal, now the world's largest database of media innovation, and its bespoke technology serves many of the leading global agency groups and multinational advertisers. More information is available at www.csquared.cc.

Contact:
Donna Garcia / Shruti Soni
Rice Communications for The Festival of Media Asia
Tel: +65 6221 8045
Email: [email protected] / [email protected]


Source: Festival of Media Asia Pacific

Topic: Trade Show or Conference
Sectors: Daily Finance, Broadcast
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