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| Wednesday, 15 February 2012, 20:00 HKT | |
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Source: IQPC | |
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| 'Minimising Churn & Building Customer Profitability' to be held 6 - 7 June in Singapore |
Singapore, Feb 15, 2012 - (ACN Newswire) - According to a recent survey by Telecoms IQ, improving customer loyalty is still high on the agenda amongst the myriad of key issues telco operators are faced with. Stiffening market competition implores the immediate need to implement the right customer segmentation strategies which then enables telco operators to employ the appropriate marketing campaign targeted at the various customer segments.
Amongst the hot button issues, customer segmentation data accuracy, prediction analysis and innovative technology available, the survey also reviewed 2 key aspects telco operators deem as critical in delivering customer value and these are:
- Flexibility in product/service offerings
- Responsiveness
This is indicative that pricing is no longer the key factor that drives retention as customers are more attracted to better offerings and customer service. As such, telco operators consistently innovate on their marketing campaigns and loyalty programs to enhance customer engagement.
With greater focus on marketing, telco operators thus need to strengthen their market position and while optimising the use of branding and advertising to increase customer loyalty.
The Minimising Churn & Building Customer Profitability 2012, to be held on 6-7 June 2012 in Singapore, will feature new case studies with insights and best practices from Tune Talk and REDtone on how they are addressing the increasing churn issue. Globe Telecom, Robi Axiata, Vodafone, Banglalink, Aircel, PT Indosat and Etisalat are amongst some of the telecom operators discussing about enhancing customer retention, segmentation, marketing and loyalty programs.
About Minimising Churn & Building Customer Profitability
Optimising retention programmes and maximising telco loyalty will be the key theme of the 2012 event. The event will see a gathering of region's most prominent telco operators, industry players and selected solution providers in pursuit of ways to improve customer engagement through better churn management strategies. The dates of the event will be held from 6 - 7 June 2012 at the Amara Hotel, Singapore. For more information, visit www.churnforum.com.
About IQPC
Defining powerful niche-course topics or problem-specific topics was a skill that was integrated into the structure of Penton Learning Systems. Knowledge is the business as much as the customer is the business. Successful planning is always based on maximizing opportunities. And the need for designing, developing and marketing conferences in niche-based topics became quite apparent. On the foundations of the university and college consortium business, IQPC was born in 1989.
From Small Beginnings...
IQPC now has offices in major cities across six continents including: Berlin, Dubai, London, New York, Sao Paulo, Singapore, Stockholm, Sydney and Toronto. IQPC leverages a global research base of best practices to produce an unrivaled portfolio of problem-solving conferences. Visit www.iqpc.com.
Contact:
IQPC
Samuel Seah
Marketing Manager
T: +65-6722-9404
E: samuel.seah@iqpc.com.sg
Source: IQPC
Topic: Press release summary
Sectors: Telecoms, Wireless
http://www.acnnewswire.com
From the Asia Corporate News Network
Copyright © 2012 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.
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