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Wednesday, 14 March 2012, 17:00 HKT/SGT
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Source: BroadcastAsia
New Feature Area at BroadcastAsia2012 will Unveil Revolutionary Technologies
The Show will Place Special Focus on Over the Top Technology (OTT)

SINGAPORE, Mar 14, 2012 - (ACN Newswire) - Continuously evolving to stay relevant to fast-moving industry needs, BroadcastAsia has taken the leap forward by setting sights beyond broadcasting to spotlight the convergence of technologies and solutions that are relevant to the fast-changing media landscape. Trade visitors at BroadcastAsia this year will get an exclusive opportunity to preview live demonstrations of ground-breaking technologies such as Cloud Broadcasting and Over the Top Technology (OTT).

BroadcastAsia will present the industry's latest

The prolific growth of portable devices has created new business opportunities and has impelled broadcasters and content producers to look for means to monetise content. As the world population progresses into a digitally connected domain, broadcasters are driven to add value by customising content to specific audience interests, and communicating with viewers across various platforms. Broadcasting is no longer about just transmitting, but also about interaction between content providers and users.

A recent research report from Cisco[1] predicts that by 2016, there will be 10 billion smartphones and tablets on earth; some 1.4 mobile gadget per person. Consumers are looking for new ways to access media. The amount of data traffic generated by 60 percent of mobile users - three billion people worldwide - is expected to be phenomenal at one gigabyte per month.

Cloud-based technologies and services are increasingly being adopted to deploy the appropriate hardware and software solutions as broadcasters are being pushed to support ever-increasing distribution platforms. Consumers are already viewing content on a variety of devices like PCs, tablets, smartphones or netbooks, spearheading a multiscreen usage trend that will soon become a mainstream activity. Consequently, multiscreen connectivity is fast becoming the norm, with new portable devices enabling flexible personalisation of multimedia content. Users seek to contribute their own inputs and want to be able to engage with their content on a device that provides the best experience at any particular time.

This new feature area at BroadcastAsia2012 will zoom in on Over the Top Technology (OTT), a must-see for industry professionals as OTT delivery promulgate in the coming years; with cloud broadcasting setting new standards in video content delivery network (video CDN). Solutions for Digital Radio, DVB-T2, File-based and Digital Media Asset Management will also be showcased.

Confirmed exhibitors Axon, EVS, Seachange and Magna will offer their insight into the future of broadcast and media delivery to BroadcastAsia visitors, by presenting a special showcase on how technology providers are preparing both broadcasters and media producers to deliver content to a new generation of consumers, who have now become active players. Visitors can also expect to see their advanced multi-screen technology, and multi-package, live-media delivery solution. The equipment will be supplied by Axon, EVS, Magna Systems and Seachange; and Sony Pictures Television Networks Asia will provide the content for this showcase.

Companies who will be part of this limelight at BroadcastAsia2012 include ATG, Blackmagic, Evertz, Envivio, Fortis, Grass Valley, Harmonic, Harris, Miranda, Nevio, Plisch, Quantel, Salzbrenner Stagetec, Sennheiser, Snell, Tektronix and Thomson Video Networks to name a few. Visitors can also look forward to nine international group pavilions on the show floors.

OTT delivery in the spotlight at BroadcastAsia2012 International Conference

With viewers using multiple devices to consume content, broadcasters find themselves knee-deep in the game changing transition of broadband, OTT delivery, mobile broadcasting and new viewer engagements models. The BroadcastAsia2012 International Conference will cover the innovative transformation of the industry and provide the needed insights to the pivotal issues on technology enablement, business models and business transformation towards next generation broadcasting.

"Cloud broadcasting will transform the way broadcasters manage and monetise content in the coming years. BroadcastAsia works to connect visitors with technology vendors as the Asian broadcasting landscape continually reshapes. A myriad of cutting edge products, services and technologies on the show floor, with an insightful thought platform that imparts current industry knowledge, trade visitors and delegates at BroadcastAsia will be spoilt for choice as they make vital decisions on procurements that best complement and advance their company's operations," said Mr. Calvin Koh, Senior Project Manager for BroadcastAsia from show organiser, Singapore Exhibition Services (SES).

With increasing convergence of technologies between broadcasting and telecommunications, nowhere else can you find a unique joint showcase of the latest in broadcasting and ICT. Held alongside BroadcastAsia2012, CommunicAsia2012 - Asia's most established infocomm technology (ICT) event - will feature a Cloud Services and Security Techzone - a dedicated area for showcasing the latest products and services related to the entire cloud spectrum, from cloud infrastructure and platform, services and applications, to cloud security.

The CommunicAsia2012 Summit, an important thought platform that addresses the most compelling issues in the ICT industry, will also dive into topical trends and developments surrounding cloud computing, with many topics designed to provide industry professionals with experts' opinions about its entire eco-system. Topics include the technology review of the various cloud platforms; strategies for migration, adoption and deployment; ROIs for different cloud implementations; and the mobile cloud content delivery models & monetising mobile cloud opportunities, and more.

"I had a good experience at BroadcastAsia. Being in the media for 43 years, I see Asia as the biggest market for TV and film industries. This exhibition definitely offers new dimensions, more technical and innovative solutions. I visit this show every year without missing a single one. The new venue also means the show is more compact, more organised and it is easier to locate suppliers," said Mr. Madhav Kant Mishra, Chief Executive Officer, Disha Channel.

To be held at Suntec Singapore Level 3 and 4 from the 19 to 22 June 2012, BroadcastAsia2012 will showcase a global array of the latest technologies, applications, equipment and solutions for the broadcast and media industries. For more information, please visit http://www.broadcast-asia.com

Reference
1. http://www.technobuffalo.com/news/10-billion-smartphones-and-tablets-to-populate-earth-by-2016/

About Singapore Exhibition Services (SES)

Singapore Exhibitions Services organises a portfolio of international tradeshows serving the Communications, Engineering, Machinery and Lifestyle industries. Its events consistently attract a high level of overseas participation with foreign exhibitors accounting for almost 80% of the show floor. Singapore Exhibitions Services is a member of Allworld Exhibitions Alliance, a global network with over 50 offices worldwide. For more information, please visit www.sesallworld.com.

Contact:
Elaine Sng
Assistant PR Manager
Singapore Exhibition Services
Tel: +65-6233-6636
Email: [email protected]


Source: BroadcastAsia

Topic: Press release summary
Sectors: Trade Shows, Film & Video, Media, IT Individual, Consumer Electronics, Broadcast
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