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Tuesday, 20 March 2012, 18:00 HKT/SGT

Source: ScreenSingapore
ScreenSingapore to be co-located with Asia Television Forum
Co-location with Asia Television Forum will include added component on film and encourage cross-content collaboration

SINGAPORE, Mar 20, 2012 - (ACN Newswire) - Reed Exhibitions (Reed) and the Media Development Authority of Singapore (MDA) jointly announced the co-location of ScreenSingapore at the next edition of Asia Television Forum (ATF) from 5 to 7 December 2012 at the Marina Bay Sands, Singapore.

Ms Michelle Lim, Managing Director of Reed Exhibitions said: "As a content market for buying, selling, financing, distribution and co-production for all platforms, ATF is now into its 13th year and is firmly established as Asia's foremost stage for international and regional media companies to meet, network and trade. To continuously evolve into a more comprehensive entertainment content marketplace, ATF is looking to expand its television-largely content to also include digital innovations, film and new media content, in tandem with the convergence of traditional and new-age entertainment content platforms. It therefore makes sense to co-locate ScreenSingapore with ATF."

Greg Coote, Chairman of the Board of ScreenSingapore said: "The strategic coupling of ScreenSingapore with Asia's leading entertainment TV content market will boost Asia's production industry, and encourage more international collaboration. Be it film or TV, the delivery platforms of content today are exploding, evolving and all content is subject to great and exciting challenges. The creative talent crosses over, why not the markets?"

Mr Yeo Chun Cheng, Director (Broadcast, Animation, Film and Music), MDA, said: "To ensure the sustainability of a key film event such as ScreenSingapore, we look forward to working with Reed to organise the event on a commercial basis. The year-on-year growth of ATF is a strong indication of Asia's rising role in the global content market and we believe that the co-location of both shows will promote growth in Asia's film and television industry. It will also provide a stronger platform to showcase Asian film content, encourage more collaboration opportunities and generate greater buzz in the Asian media scene with exclusive screenings and premieres."

Reed will lead in the conceptualisation as well as the organisation of ScreenSingapore as part of the year-end mega content event on a commercial basis. Participants can also look forward to a greater focus on the trade component as well as further opportunities in cross collaboration spanning the film and television sectors.

This year's edition will also see greater consultation with the local industry to shape the programming of the event. More representatives from the local industry will be appointed to the Board of ScreenSingapore. The existing board members include Greg Coote (Chairman), Aubeck Kam, Ashok Amritraj, Shekhar Kapur, Michael J. Werner, Calvin Cheng, Dennis Davidson and Wayne Duband. More details will be announced in the coming months.

About ScreenSingapore

ScreenSingapore is a key marketing platform for the global film and entertainment communities to tap the vast potential in the fast-growing markets of Asia. Supported by the Media Development Authority of Singapore, it will see film premieres in Asia and showcase Asian content to the world.

The inaugural ScreenSingapore, launched last year, drew over 800 participants from 26 countries and regions. Besides independent producers and sales companies, ScreenSingapore attracted the Hollywood Studios last year. Fox Chairman Jim Gianopulos was the keynote speaker at the Film Financing Forum. Avatar producer Jon Landau held a production masterclass and Tom Hanks was present for the world premiere of Larry Crowne at ScreenSingapore. This is in addition to film premieres from India, China, Singapore and France. For more information, visit www.screensingapore.com.sg.

About Asia Television Forum

Asia Television Forum (ATF) is Asia's entertainment content market, a must-attend international market in Asia for the financing, co-producing, buying and selling of entertainment content across all platforms. Bringing together international sellers and Asia Pacific buyers, ATF is the gateway to Asia's entertainment content business.

Last year, ATF partnered uniFrance for the inaugural French film festival "Societe Generale Private Banking 1st Rendezvous With French Cinema", a prestigious festival that showcased the best of contemporary French Cinema. The French film festival opened with multiple award-winning feature, The Artist, a film directed by Michel Hazanavicius. The festival also saw a star-studded attendance which included leading French actress Catherine Deneuve and film directors Stephane Rybojad, Remi Bezancon, Fred Cavaye, Rithy Panh, Ismael Ferroukhi, Gilles Paquet-Brenner, actor-director Mathieu Demy and actor Pio Marmai. For more information on Asia Television Forum, visit the official website at www.asiatvforum.com.

About Reed Exhibitions Ltd

Reed Exhibitions is the world's leading events organiser, with over 460 events in 36 countries. In 2010 Reed brought together over seven million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 34 fully staffed offices.

Reed organises a wide range of events, including trade and consumer exhibitions, conferences and meetings. Its portfolio of over 460 events serves 44 industry sectors, including: Aerospace & aviation, automobiles, beauty & cosmetics, broadcasting, building & construction, electronics, energy, oil & gas, engineering & manufacturing, food service & hospitality, gifts, healthcare, interior design, IT & telecoms, jewellery, life science & pharmaceuticals, machinery, marketing, business services & training, medical education, printing & graphics, security & safety, sports & recreation, travel.

Working closely with professional bodies, trade associations and government departments Reed ensures that each and every event is targeted and relevant to industry needs. As a result, many Reed events are market leaders in their field. Reed Exhibitions is part of Reed Elsevier Group plc, a publisher and information provider. In 2009, Reed Elsevier made an adjusted profit before taxation of GBP1,279 million on turnover of GBP6,071 million.

About Media Development Authority (MDA)

The Media Development Authority of Singapore (www.mda.gov.sg) promotes the growth of globally competitive Animation, Broadcast, Film, Games, Interactive Media, Music and Publishing industries. It also regulates the media sector to safeguard the interest of consumers and promotes a connected society.

Yeow Hui Leng
Project Director
Reed Exhibitions Pte Ltd
Tel: +65 9766 9751
Email: [email protected]

Ephraim Loy
Assistant Manager, Industry Communications
Media Development Authority 
Tel: +65 9726 3157
Email: [email protected]

Source: ScreenSingapore

Topic: Trade Show or Conference
Sectors: Film & Video, Broadcast
From the Asia Corporate News Network

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