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| Jenn Crenshaw, the Chairperson of the marcus evans Corporate Learning & Talent Development Summit 2012, on continuously evolving and improving the business. |
NEW YORK, Mar 23, 2012 - (ACN Newswire) - Chief Learning Officers (CLOs) and Chief Human Resource Officers must continually challenge the business to do better, even if it means battling against what has always been done, no matter how successful, says Jenn Crenshaw, MS, SPHR, Vice President, Human Resources, Burger King Corporation.
The Chairperson of the marcus evans Corporate Learning & Talent Development Summit 2012, in Braselton, Georgia, April 22-24, Crenshaw talks about talent management and continuous improvement.
- Why should even successful organizations continuously evolve?
The quick service restaurant industry is extremely competitive, to stay relevant, we must continuously evolve. It is not that who we were in the past was bad or wrong, but we must accept that our customer base is changing. They expect more and we have to challenge our front line to deliver.
- What role do CLOs and HR directors play in that?
It starts with defining the talent selection strategy. It is critical for HR to know the business well, where the gaps are, and bring in and develop the existing talent to move the business forward.
They should not necessarily focus on the developed skill set that people have, but their competencies. The soft skills that are not as quickly or easily taught as technical skills. We can teach someone how to operate a restaurant, but not how to become a great leader in a short period of time. Hire for soft skills and teach the technical skills. However, HR must then make sure to have programs to teach those technical skills, otherwise they will have hired great people but not necessarily set them up for success.
- What do CLOs overlook in talent management?
Often times the internal talent in other functions is overlooked. Cross-functional career moves are good for the business, but if leadership does not see someone in the immediate function or line of business they tend to hire external talent. They may be missing very rich opportunities.
- Any final thoughts?
Innovate. Do not get stuck. Battle against the inertia of doing what has always been done, no matter how successful. Make sure to constantly challenge the business to do better. Stay cutting edge and creative. If you designed a development process a few years ago but did not subject it to continuous improvement, you may very well be stagnant and doing the business a disservice.
About the Corporate Learning & Talent Development Summit 2012
This unique forum will take place at the Chateau Elan Winery & Resort, Braselton, Georgia, April 22-24, 2012. Offering much more than any conference, exhibition or trade show, this exclusive meeting will bring together esteemed industry thought leaders and solution providers to a highly focused and interactive networking event. The Summit includes presentations on multi-dimensional ways in delivering business results, e-learning and succession planning.
For more information please send an email to info@marcusevanscy.com or visit the event website at www.cltdsummit.com/JennCrenshawInterview
The HR Network - marcus evans Summits group delivers peer-to-peer information on strategic matters, professional trends and breakthrough innovations.
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Please note that the Summit is a closed business event and the number of participants strictly limited.
Contact:
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Press Manager,
marcus evans Summits
Tel: +357-22-849313
Email: press@marcusevanscy.com
Topic: Press release summary
Source: marcus evans Summits
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