English | 简体中文 | 繁體中文 | 한국어 | 日本語
Friday, 23 March 2012, 18:00 HKT/SGT
Share:
    

Source: CASBAA
CASBAA India Forum: On Track for a Digital India

New Delhi, Mar 23, 2012 - (ACN Newswire) - This week's CASBAA India Forum mapped out the direction of the multichannel TV industry across India's market of 120 million cable TV subscribers. Almost 200 delegates, speakers and media were on hand to discuss the most important opportunities emerging from the ongoing digital deployments.

"The Forum 2012 provided the ideal platform to monitor the progress of the impending deadlines and to review the overall health of the multichannel-TV industry in India," said Simon Twiston Davies, CEO, CASBAA. "India is at a crossroads and there are real opportunities that will be created once the first stage of the digitisation process is completed in the next 18 months."

Mr. Uday Kumar Varma, Secretary, Ministry of Information & Broadcasting delivered the opening keynote at the CASBAA Forum. As the fragmented cable TV industry "irrevocably" moves towards digitisation, Secretary Varma foresees the long-term benefits as transforming both the quality and quantity of television content and delivery across India.

However, Ashok Mansukhani, President of national backbone provider's association, the MSO Alliance, said that in order to meet the ambitious government deadlines, the regulatory "rules" and tariff rates must be clearly articulated and enforced by the government to avoid "chaos". Certainly, the cable TV sector is committed to the task: "If the government is ready with the answers, the industry is ready to meet the deadlines."

Several speakers emphasized that another potential hurdle on the road to digitisation is the availability of sufficient digital set-top-boxes. However, Secretary Varma remains confident the industry can meet Indian consumer demand with 2.5 million set-top boxes in stock with a further seven million on order.

Indeed, the outlook is positive said Narayan Rao, President, News Broadcasters Association, and Exec Vice Chairman at broadcaster NDTV, who believes digitisation will provide a huge potential for the entire industry in the form of new revenues -"Digital subscription TV revenues are expected to ease some of the pain of carriage fees for broadcasters and should be a game changer in the long run."

As digital distribution becomes the norm, advertisers will also benefit from the increased shelf space as well as data accessibility with more accountability and creativity, said Vikram Sakhuja, the CEO of GroupM South Asia during a final Keynote

Sakhuja noted that digitisation will provide cable TV operators with a vast and sophisticated database of information on the viewing habits of consumers, "the holy grail of targeting" with immense monetisation possibilities. "If there are just four million digital TV homes to begin with, you will find that advertisers will be beat a path to your doors."

"If successful, the massive Indian digital conversion will be the most aggressive digital cable TV roll-out in the world," added Twiston Davies.

The CASBAA India Forum 2012 was staged on March 20 at the Shangri-La hotel, New Delhi. Additional speakers included government representative Supriya Sahu (Joint Secretary, Broadcast & Policy, Ministry of Information and Broadcasting) along with Sanjay Behl (CEO - DTH & IPTV and Group Head - Brand & Marketing, Reliance Communications), Paul Brown-Kenyon (CEO, MEASAT), Tom Choi (CEO, ABS), Sabrina Cubbon (VP, Sales & Marketing, AsiaSat), Rajiv Khattar (General Secretary, DTH Association of India), Anil Khera (CEO, Videocon d2h), Sunil Lulla (VP, IBF; MD & CEO, Times TV Network), Ravi Mansukhani (MD, IMCL), Deepak Mathur (SVP, Sales, Asia Pacific and the Middle East, SES), Harit Nagpal (MD & CEO, Tata Sky), Vikram Sakhuja (CEO, GroupM South Asia), Roop Sharma, (President, COFI), RC Venkateish (CEO, Dish TV) and Andrew Wallace (Chief Commercial Officer, Eutelsat).

The CASBAA India Forum 2012 was generously supported by Forum Partner STAR India and the Ministry of Information and Broadcasting and sponsors ABS, AsiaSat, Cisco, Eutelsat, MEASAT, SES and TRACE Sports.

For more information, please visit http://www.casbaa.com/events/events-calendar/details/305-casbaa-india-industry-forum.

About CASBAA

Established in 1991, Casbaa is the trade association for the video industry and ecosystem in Asia Pacific. It serves to make the video industry stronger and healthier through promoting the common interests of its members. Casbaa is the interlocutor for the industry with governments across the region, leads the fight against video piracy, publishes in depth reports and hosts conferences and seminars aimed to support a vibrant video industry. For more information, visit www.casbaa.com.

Contact:
Desmond Chung, 
PR & Communications Manager, CASBAA
Tel: +852 3929-1712
Email: [email protected] 

Adela Chen,
Director, Marketing & Communications, CASBAA
Tel: +852 3929-1711
Email: [email protected]



Source: CASBAA

Topic: Trade Show or Conference
Sectors: Broadcast, Daily News
http://www.acnnewswire.com
From the Asia Corporate News Network


Copyright © 2018 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.

 

CASBAA Releated News
Mar 27, 2018 12:00 HKT/SGT
Casbaa OTT Summit - Day 2: Customer retention is key
Mar 22, 2018 16:00 HKT/SGT
OTT Summit - Day 1: Addressing the "Perfect Storm"
Dec 28, 2017 16:30 HKT/SGT
Selling Illicit Streaming Devices (ISDs) in Hong Kong is illegal
Dec 13, 2017 17:00 HKT/SGT
CASBAA Lauds Indian Ease of Doing Business; Calls for Policy Reforms for Broadcast & Satellite Industries
Nov 30, 2017 12:00 HKT/SGT
Louis Boswell Appointed CEO, CASBAA
More news >>
Copyright © 2018 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Privacy Policy | Terms of Use | RSS
US: +1 800 291 0906 | Beijing: +86 10 8405 3688 | Hong Kong: +852 2217 2912 | Singapore: +65 6304 8926 | Tokyo: +81 3 6721 7212

Connect With us: