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Saturday, 28 April 2012, 16:00 HKT/SGT
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Source: The Asian Marketing Effectiveness & Strategy Conference & Awards
Asian Marketing Effectiveness Festival Winners Announced

SHANGHAI, Apr 28, 2012 - (ACN Newswire) - The Asian Marketing Effectiveness Festival has been brought to a close with its 10th Awards Ceremony, seeing the much anticipated winners announced, honoured and celebrated.

35 jury members, led by James Thompson, Chief Marketing Officer, Diageo Asia Pacific, came together in Shanghai to judge and deliberate over the record 971 entries, from 21 countries, which were received into the awards this year. 115 entries made it to the shortlist and from this the jury have awarded 51 winners: 1 Platinum, 11 Gold, 14 Silver and 25 Bronze. Australia took home the most trophies with 16, followed by India with 10 and China and Singapore both with 6.

The sought-after Platinum trophy, given to the entry that has truly combined innovation, creativity and effectiveness, has this year been awarded to Clemenger BBDO & Clemenger Proximity Melbourne, Australia, for their Integrated Marketing Campaign for the National Australia Bank, 'Break Up'. This, along with all of the winners, was revealed to a busy and excited audience at the Awards Ceremony Gala Dinner taking place at the Pudong Shangri-La Hotel in Shanghai.

Commenting on the Awards, Tim Waldron, Managing Director of Haymarket Asia says, "These Awards have been truly fantastic and I am certain that the crowds have left feeling inspired by the work that has been celebrated here. Entry numbers may have been at their highest but this did not take away from the quality and exceptional standard of work we have seen. We would like to thank the jury for their hard work and congratulate all of the winners on their success at the 2012 Awards".

The Awards mark the end of another hugely successful Festival which not only saw record breaking entries but close to 400 delegates attending. Providing unmissable content, delegates saw seminars from the likes of adidas, BBH, BBDO Proximity, Isobar, JWT, Lowe+Partners, Ogilvy & Mather, PHD and more, allowing delegates to learn and be inspired from industry experts.

"It's great to witness the growth of the Festival; walking around the venue you can really feel the buzz and the enthusiasm coming from the delegates. With unrivalled content, learning and networking opportunities the Festival has truly marked its place as the must-attend event for marketing, advertising and media specialists in the region. We look forward to bringing it back even stronger in 2013", says Terry Savage, Chairman of Lions Festivals who with Haymarket are joint organisers of the Festival.

The winners are now available to view online at http://www.ame.asia/winner/2012.

About The Asian Marketing Effectiveness & Strategy Conference & Awards

The Asian Marketing Effectiveness & Strategy Conference and Awards (AMES) is Asia Pacific's foremost gathering of marketing, advertising and media industry executives, acclaimed marketing experts and brand pioneers. The Festival is a celebration of the latest thinking in marketing effectiveness and a showcase of some of the very best examples of effective brand building from around the globe. It features a compelling programme of seminars and forums, multiple networking sessions and a gala awards presentation.

The 14th Asian Marketing Effectiveness Awards, from which the festival has grown, honours clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands. The annual awards receive over 1,100 entries and are judged by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners of the prestigious Asian Marketing Effectiveness Awards trophies. The Asian Marketing Effectiveness & Strategy Conference & Awards is organised by Lions Festivals and Haymarket Media Group. www.ames.asia.

Haymarket Media Group

The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers. In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Campaign Asia-Pacific, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organise a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Lions Festivals

Lions Festivals is the organiser of Cannes Lions International Festival of Creativity and Eurobest as well as co-organisers, with its joint venture partners, of Dubai Lynx International Festival of Creativity, Spikes Asia Festival of Creativity, Festival of Asian Marketing Effectiveness, and the Digital Asia Festival and Awards. Lions Festivals is powered by Top Right Group. www.lionsfestivals.com.

Contact:
Amanda Benfell, PR & Press Manager
[email protected] 
Tel: +44-20-7728 4040 
www.ame.asia



Source: The Asian Marketing Effectiveness & Strategy Conference & Awards

Topic: Awards received
Sectors: Daily Finance, Broadcast
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