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Monday, 4 June 2012, 16:45 HKT/SGT
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Source: CASBAA
CASBAA Appoints New Head, Advertising Development

HONG KONG, June 4, 2012 - (ACN Newswire) - To boost its effectiveness as an advocate of multichannel TV advertising, CASBAA has announced the appointment of Jenny Setnicker as Head, Advertising Development.

"With her extensive knowledge and experience in this industry, the appointment of Jenny is another significant step in CASBAA's efforts to increase awareness of the power of advertising on multichannel TV," said Simon Twiston Davies, CEO, CASBAA.

Based in Singapore, Setnicker is responsible for marketing the benefits of multichannel advertising and new investment in the development of data and actionable insights relevant to the multi-channel TV sector in all its forms. As the lead and dedicated resource for CASBAA Advertising, she will promote the value proposition for pay TV to media agencies, clients and network owners.

In addition, and most importantly, she will promote the best interests of the CASBAA Advertising members AETN All Asia Networks, BBC Worldwide, Discovery Networks Asia-Pacific, FOX One Stop Media, NBCUniversal, Sony Pictures Television, TrueVisions and Turner Broadcasting System Asia Pacific.

An industry veteran, Setnicker brings more than 15 years of media industry experience to CASBAA including eight years at CNBC Asia in advertising sales and client content solutions. Prior to working with CNBC Asia, she worked in New York with the Omnicom Group developing client sponsorships for Millsport LLC and, before that, in Hong Kong at STAR TV in programming and acquisitions.

About CASBAA

Established in 1991, CASBAA is the association for digital multichannel TV, content, platforms, advertising and video delivery across a variety of geographic markets throughout the Asia Pacific. CASBAA's members reach over 500 million connections within a regional footprint ranging from China to Australasia, Japan to Pakistan. For more information, visit www.casbaa.com.

Contact:
Desmond Chung, PR & Communications Manager, CASBAA
Tel: +852 3929-1712
Email: [email protected] 

Adela Chen, Director, Marketing & Communications, CASBAA
Tel: +852 3929-1711
Email: [email protected]


Source: CASBAA

Topic: Trade Show or Conference
Sectors: Broadcast
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