English | 简体中文 | 繁體中文 | 한국어 | 日本語
Thursday, 14 April 2016, 17:00 HKT/SGT
Share:
    

Source: Cannes Lions International Festival of Creativity
Samsung Electronics Named Cannes Lions Creative Marketer of the Year

LONDON, Apr 14, 2016 - (ACN Newswire) - The Cannes Lions International Festival of Creativity has named the 2016 Creative Marketer of the Year recipient as Samsung Electronics.

Terry Savage, Chairman, Lions Festivals, said, "When you look at Samsung's wins at Cannes Lions, even just last year, what strikes you is the diversity of Lions that they are taking home through their overarching commitment to creativity. They're excelling across the board, including in areas such as healthcare communications, craft and branded content, as well as picking up a Titanium Lion."

Last year, Samsung took home an awards haul of 27 Lions and over the history of the Festival have totalled 74 Lions for work that has come from 17 countries.

"This award exists to recognise brands that distinguish themselves through the quality of their communications, something that Samsung are doing continually," continued Savage. "They inspire the innovative marketing of their products across multiple platforms, as well as embracing and encouraging its agencies to keep creativity at the heart of their brand communications."

Samsung has recognised the impact its technology has on the lives of consumers and shifted its marketing approach to a more consumer-centric strategy, which focuses on how its products and technologies can create meaning in the lives of consumers. This philosophy of 'Meaningful Progress to Enrich Consumers' Lives' has been brought to life in many creative campaigns around the globe, with Lion-winning work including 'Oscar Selfie', 'Every Day is Day One', for the World Surfing League partnership, and the 'Safety Truck' campaign, which was awarded a coveted Titanium Lion.

Samsung's 'Look at Me' campaign, planned and executed by Cheil Worldwide, took five Lions in 2015 and demonstrated their customer-centric strategy by creating a mobile app that helps autistic children better interact with other people. After 8 weeks of testing, it showed that 60% of the tested children with autism had improvement in making eye contact and reading facial expressions.

"At Samsung, we know our products are about experiences - making life easier for consumers around the world. And we wanted our brand to reflect that vision and honour our heritage of meaningful innovation and defying barriers," said Younghee Lee, Executive Vice President of Global Marketing, Mobile Communications Business at Samsung Electronics. "We believe our creative and bold approach to marketing captures that spirit in a unique and creative way."

Younghee Lee will receive the award on behalf of Samsung Electronics during the final Cannes Lions Awards Ceremony on Saturday 25 June. Further information on the Festival and Awards, including information on how to submit an entry or be there, can be found at www.canneslions.com.

Contact:
Camilla Lambert
Head of Media Relations & PR
camillal@lionsfestivals.com
+44 20 3033 4016
www.canneslions.com


Topic: Awards
Source: Cannes Lions International Festival of Creativity

Sectors: Film & Video, Advertising
https://www.acnnewswire.com
From the Asia Corporate News Network


Copyright © 2021 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.

 

Cannes Lions International Festival of Creativity Releated News
June 17, 2017 23:45 HKT/SGT
Cannes Lions, "la Caixa" Banking Foundation and UNICEF announce the winner of the 2017 Young Lions Health Award
June 9, 2017 21:00 HKT/SGT
Richard Curtis Honoured with Cannes LionHeart Award
June 8, 2017 23:56 HKT/SGT
Cannes Lions 2017 Programme Announced
May 17, 2017 23:58 HKT/SGT
Vivendi announced as Lions Entertainment main sponsor
May 5, 2017 19:00 HKT/SGT
Cannes Lions 2017 Jurors Announced
More news >>
Copyright © 2021 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Cookies Policy | Privacy Policy | Disclaimer | Terms of Use | RSS
US: +1 214 890 4418 | Beijing: +86 400 879 3881 | Hong Kong: +852 8192 4922 | Singapore: +65 6549 7068 | Tokyo: +81 3 6859 8575