English | 简体中文 | 繁體中文 | 한국어 | 日本語
Wednesday, 20 April 2016, 12:00 HKT/SGT
Share:
    

Source: Twitter, Inc.
Introducing First View: The fastest way to be seen on Twitter
24 hours at the Top - First View empowers brands to take over timelines with Video

SINGAPORE, Apr 20, 2016 - (ACN Newswire) - Twitter introduces First View in Asia Pacific today, an engaging and highly visible way to share your brand story with compelling video creative across Twitter's massive audience. First View is now available in 29 countries including Asia Pacific markets Australia, India, Indonesia, Japan, Malaysia, Philippines and Singapore.




Asia Pacific is the largest and fastest-growing region for Twitter worldwide, and First View will empower Asian businesses of any size to take their marketing campaigns to the next level using Twitter's platform for real-time, public conversations. Nike Philippines, Samsung Australia and Tata Motors India are among the first advertisers in the region to leverage the feature.

"Audiences today demand video content. With First View, marketers have the ability to connect with their audience through richer forms of communication and creative content, while ensuring that they are constantly top-of-mind on their feeds," said Maya Hari, Senior Director for Product Strategy & Sales, Asia Pacific, Latin America and Emerging Markets. "First View provides advertisers with the opportunity to own the most valuable ad space on our platform on any given day, expanding their reach within a 24-hour period."

GIF: https://www.acnnewswire.com/topimg/Low_Twitter160420.gif

Premium placement, maximum reach

First View helps marketers achieve significant audience reach with exclusive ownership of Twitter's most valuable advertising real estate for a 24-hour period. When users first visit the Twitter app or log in to twitter.com, the top ad slot in the timelines will be a Promoted Video from that brand. Now, marketers can tell a powerful visual story across the Twitter audience.

"Word of mouth is more important than ever. Twitter's First View gives Samsung the opportunity to reach a wide audience to generate buzz and conversation about our new #GalaxyS7 and #GalaxyS7edge smartphones. We are able to hit a broad audience with great video content to help drive social momentum," said Philip Newton, Corporate Vice President & CMO Samsung Electronics Australia.

"Video is one of the hottest topics for all marketers at the moment. We are delighted to see exciting products being launched by Twitter, giving us more opportunities to build great experience for our audience. The ability of using video to generate global conversations and dominate moments of interest with First View opens up a great playing field, and ties in strongly with Mindshare's vision of Adaptive Marketing," said Quentin Perrot, Senior Account Director APAC, MindShare (managing Nike's media strategy in Southeast Asia).

About Twitter

Twitter (NYSE: TWTR) is a global platform for public self-expression and conversation in real time. By developing a fundamentally new way for people to consume, create, distribute, and discover content, Twitter enables any voice to echo around the world instantly and unfiltered. The service can be accessed at Twitter.com, on a variety of mobile devices, and via SMS. Available in more than 40 languages, Twitter reported 320 million monthly active users as of the quarter ended December 31, 2015. For more information, visit about.twitter.com or follow @TwitterSG.

Media Relations Contact:

Deborah Ng
Twitter Asia Pacific
[email protected]
@d_eb

David Chieng
Ogilvy Public Relations
[email protected]
+65 6213 9998

Topic: Press release summary
Sectors: Retail/eCommerce, E-commerce, IT Individual, Consumer Electronics, Broadcast, Daily News, Advertising
http://www.acnnewswire.com
From the Asia Corporate News Network


Copyright © 2020 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.

 

Twitter, Inc. Releated News
June 27, 2020 17:00 HKT/SGT
Global K-Pop #BLACKPINK LIVE comeback party #TwitterBlueroom
Mar 26, 2020 11:00 HKT/SGT
EXO's Suho celebrates his first solo EP "Self-Portrait" with a 'Live' #TwitterBlueroom Session
Dec 11, 2019 17:00 HKT/SGT
K-Pop Twitter set abuzz with 102 Million Tweets about 2019 MAMA, ranking #1 on Twitter real-time trends across 46 countries
Dec 3, 2019 14:00 HKT/SGT
Get ready for 2019 MAMA across the world with Twitter
June 14, 2018 16:30 HKT/SGT
When history was made in Singapore, the world watched and talked about the #TrumpKimSummit on Twitter
More news >>
Copyright © 2020 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Cookies Policy | Privacy Policy | Disclaimer | Terms of Use | RSS
US: +1 800 291 0906 | Beijing: +86 400 879 3881 | Hong Kong: +852 8192 4922 | Singapore: +65 6653 1210 | Tokyo: +81 3 6859 8575