English | 简体中文 | 繁體中文 | 한국어 | 日本語
Wednesday, 20 September 2023, 23:00 HKT/SGT
Share:
    

Source: IKEA Norway
IKEA is Shocking Norwegians with Alternative Motives to Buy Furniture
A new campaign from IKEA is making headlines for using brutally honest real-life scenes to promote their products.

For decades, IKEA has been showing us how beautiful our homes could be. But in their newest campaign, they are boldly admitting that "Life is not an IKEA catalogue". The commercials show the illusion of a picture-perfect IKEA catalogue home being invaded by life itself. Rather than just showcasing their new products in their usual inspirational way, we see their furniture peed and vomited on, and destroyed at a party. They then show us how their products are designed for life's big and small challenges.

'Life is not an IKEA catalogue' - An image from the latest IKEA campaign in Norway
'Life is not an IKEA catalogue' - An image from the latest IKEA campaign in Norway

One of the films, showing a mom violently throwing up whilst trying to play with her toddler, has caused a stir in Norway. Where some find the film a bit gross and disturbing, most were positively engaged and praised the film for showing a relatable side of a not so perfect life.

IKEA's Head of Marketing Communication, Annika Mørch Asté, is not afraid of showing their furniture in a more brutally honest light. "IKEA products are made to let you handle the everyday, because we believe that both furniture and your home are meant to be used. Sure, it's a bit rough to see our products on TV covered in vomit and dog pee," Annika laughs. "But life isn't always neat and tidy, so we think it's great that the campaign can reflect just that," she concludes.

"With this campaign, we wanted to showcase the more honest sides of life at home and how our products are designed to withstand daily life. Good design does more than just look great in a catalogue," says Celin Kjenslie, Country Marketing Manager at IKEA Norway.

The campaign is currently live in Norway, with three separate films; Party: https://youtu.be/6b1oJzXeu5c, Pee: https://youtu.be/9drwyBOGRWI and Puke: https://youtu.be/r6h3mCx6Uwk

Contact Information

Trond Sandø
Account Director IKEA

+4798257577, trond@try.no

Related Video:  https://www.youtube.com/watch?v=r6h3mCx6Uwk

 



Topic: Press release summary
Source: IKEA Norway

Sectors: Media & Marketing
https://www.acnnewswire.com
From the Asia Corporate News Network


Copyright © 2024 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.

 

Latest Press Releases
Transoft Solutions Acquires Advanced Mobility Analytics Group (AMAG)  
Oct 15, 2024 21:00 HKT/SGT
GMG Recognized for Innovation by the Australian Financial Review  
Oct 15, 2024 20:59 HKT/SGT
Lexaria Announces $5 Million Registered Direct Offering Priced At-The-Market Under Nasdaq Rules  
Oct 15, 2024 20:25 HKT/SGT
MGTO "Experience Macao Limited Edition" Nearing End, Welcomes Global Tourists  
Oct 15, 2024 20:00 HKT/SGT
Embracing the Future of Manufacturing with the 26th Edition of the South Africa Manufacturing Show  
Oct 15, 2024 19:24 HKT/SGT
Cropmate Berhad Signs Underwriting Agreement with Hong Leong Investment Bank  
Oct 15, 2024 19:20 HKT/SGT
MarTech Leader WebEngage Gets Momentum in Asia Pacific  
Oct 15, 2024 16:30 HKT/SGT
The 2024 PropertyGuru Asia Property Awards (Australia) celebrate modern and heritage real estate at Melbourne gala  
Oct 15, 2024 16:19 HKT/SGT
Fujitsu implements global launch of world's first AI application to prevent quality degradation in 5G wireless networks  
Tuesday, October 15, 2024 1:08:00 PM
NEC C&C Foundation Awards 2024 C&C Prize  
Tuesday, October 15, 2024 12:34:00 PM
More Press release >>
 Events:
More events >>
Copyright © 2024 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Cookies Policy | Privacy Policy | Disclaimer | Terms of Use | RSS
US: +1 214 890 4418 | China: +86 181 2376 3721 | Hong Kong: +852 8192 4922 | Singapore: +65 6549 7068 | Tokyo: +81 3 6859 8575