|Friday, 27 July 2012, 04:30 HKT/SGT|
|- appointment will see LBi focus on the customer journey to boost online bookings|
London, July 27, 2012 - (ACN Newswire) - Global marketing and technology agency, LBi, has been appointed by luxury cruise brand, Cunard Line. In a competitive pitch against two other agencies, LBi has won the brief to re-design Cunard Line's website initially for the UK, US and Australian markets.
Specifically the appointment will see LBi working with Cunard to re-architect and re-design the website refocusing it on the customer journey, aiming to better reflect the Cunard experience, improve the site's retail focus and lay foundations for an optimised tablet experience - putting the site at the heart of emerging customer behaviours.
Claire Hazle, Head of Digital Marketing for Carnival UK Group, commenting on the appointment said: "We chose LBi as our agency partner because their response to our brief showed a real understanding of the brand and how the Cunard cruise experience can be reflected in digital channels, giving users of the site the legendary treatment they receive onboard Cunard's liners, the moment they step online. With LBi's help, we look forward to creating an optimised user experience and boosting online bookings".
About Cunard Line
Cunard Line, operator of the luxury ocean liners Queen Mary 2, Queen Victoria and Queen Elizabeth, has been synonymous with British refinement since the company's first paddle-wheeled steamer, Britannia, crossed the Atlantic in 1840. Cunard voyages bring together like-minded travellers who seek civilised adventure and cherish Cunard's hallmarks of impeccable White Star Service, gourmet dining and world-class entertainment. Today, Cunard offers the only regularly scheduled Transatlantic liner service and continues a legacy of World Voyages which it began in 1922, as well as exploring the coastlines of Europe, Scandinavia and the Caribbean.
LBi is a global marketing and technology agency, expert at blending strategic, creative, media and technical expertise to build business value. We help companies of all shapes and sizes decide what's next for their business - and then we take them there. We define and execute transformational digital strategies for clients including BT, Coca-Cola E.ON, Lloyds TSB, Play.com, SAB Miller and Virgin Atlantic.
Across our 30 offices in 17 countries, there are more than 2,000 digital specialists collaborating with brands to enrich people's lives via service design, branded content, mobile, CRM and social media. We also set the pace in digital display, search, affiliate marketing, usability and analytics. There are many things that make LBi unique, but if we had to choose one it would be our ability to bring together diverse teams of experts to suit any brief. We call this blending, and it's the reason why all types of organisations - from famous global businesses to disruptive start-ups - choose LBi to help make their brands desirable wherever, whenever and however people choose to engage with them. www.lbi.com
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Source: LBi International N.V. via Thomson Reuters ONE
Topic: Press release summary
Sectors: Logistics & Supply Chain, Daily News
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