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Saturday, 11 May 2013, 06:00 HKT/SGT

Source: Lubrizol
Lubrizol Joins with Active Organics at FCE Cosmetique 2013

Sao Paulo, Brazil, May 11, 2013 - (ACN Newswire) - At the FCE Cosmetique in Sao Paulo Brazil, May 15-17, The Lubrizol Corporation's Personal and Home Care team will introduce Active Organics, Inc. to the South Latin American market concentrating on Brazil. Active Organics, acquired by Lubrizol in December 2011, is a leading manufacturer and supplier of naturally derived specialty ingredients including natural performance ingredients and botanical extracts for the personal care industry. The addition of ActiLipid(TM) and Actisea(TM) H2O performance ingredients and Actiphyte(TM) and Actiplex(TM) botanical extracts to Lubrizol's personal and home care product offering in Brazil and the surounding region, provides a strong entry into the botanical extracts and natural performance ingredients market and enhances Lubrizol's existing technology in naturally derived ingredients.

Also at FCE Cosmetique, Lubrizol will introduce Carbopol(R) Ultrez 30 polymer to the Brazilian market. This newest rheology modifier in the family of Carbopol(R) polymers offers good electrolyte tolerance, high thickening performance in a broad pH range, and a rich, distinct sensory in challenging skin care formulations.

Key Benefits of Carbopol Ultrez 30 Polymer:

-- Meets today's formulating trends by offering excellent rheology and suspension in challenging skin care systems containing either acidic or electrolytic ingredients.
-- Thickens over a broad pH range (pH 4.0-12.0), enabling potential applications with ingredients active at low or high pH.
-- Offers electrolyte tolerance at higher polymer levels, allowing for the creation of formulations with pleasant aesthetics in systems containing electrolytes.
-- Thickens efficiently at low levels (0.1-0.2 wt%) in electrolyte-free systems, making it a good candidate for formulating simple chassis.
-- Offers a pleasant sensorial experience with its rich, creamy sensory and high clarity in gels, encouraging repeat use and leading to increased consumer brand loyalty.
-- Is easy to use, enabling efficient handling and manufacturing.

To learn more about Carbopol Ultrez 30 polymer, visit www.lubrizol.com/ultrez30 .

About Lubrizol Personal and Home Care

We develop, manufacture and market a broad range of specialty chemicals for skin care, hair care, bath and shower, surface care and fabric care. Our innovative ingredients and additives modify physical properties, enhance functional performance and deliver aesthetic benefits to drive key consumer product claims. The addition of Active Organics' botanical extracts and Lipotec's peptide-based active cosmetic ingredients strategically expands our product portfolio and builds upon our current capabilities, formulations expertise and global manufacturing footprint to take innovation to the next level. We are persistently committed to providing you with powerful, proven solutions so you can formulate with confidence(TM).

About The Lubrizol Corporation

The Lubrizol Corporation, a Berkshire Hathaway company, is a technology-driven global company that combines complex, specialty chemicals to optimize the quality, performance and value of customers' products while reducing their environmental impact. It produces and supplies technologies to customers in the global transportation, industrial and consumer markets. These technologies include lubricant additives for engine oils, other transportation-related fluids and industrial lubricants, as well as additives for gasoline and diesel fuel. In addition, Lubrizol makes ingredients and additives for home care and personal care products and pharmaceuticals, and specialty materials, including plastics technology and performance coatings in the form of specialty resins and additives.

With headquarters in Wickliffe, Ohio, Lubrizol owns and operates manufacturing facilities in 17 countries, as well as sales and technical offices around the world. Founded in 1928, Lubrizol has approximately 7,000 employees worldwide. Revenues for 2012 were $6.1 billion. For more information, visit www.Lubrizol.com .

All trademarks owned by The Lubrizol Corporation.

Media Contact
Karina Teixeira
+55 11 4097 0153
Websites: www.lubrizol.com/personalcare

This announcement is distributed by Thomson Reuters on behalf of Thomson Reuters clients.

The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and other applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of the
information contained therein.

Source: Lubrizol via Thomson Reuters ONE

Topic: New market for product

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