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Thursday, 6 June 2013, 08:50 HKT/SGT
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Source: Lubrizol
NEW Noverite 100 Polymer from Lubrizol Delivers Shine and Protection to Multiple Substrates in Home Care Applications

CLEVELAND, Ohio, June 6, 2013 - (ACN Newswire) - The Lubrizol Corporation announces the launch of Noverite(TM) 100 polymer. Noverite 100 polymer is a novel, proprietary technology that provides shine and protection in floor cleaners and polishes, furniture polishes and sprays, multi-purpose cleaners, and kitchen and bathroom cleaners.

Noverite 100 polymer is based on a new film-forming technology that provides gloss and stain protection benefits that can be used in a variety of surface cleaners and is suitable for use in a wide range of substrates, from hard woods to granite and synthetic surfaces. Customized performance from a typical cleaner application to premium surface appearance restoration can be obtained by choosing a use level that balances the cleaning performance with the visual impact of shine, protection and micro-scratch filling abilities.

Noverite 100 Polymer is expected to provide following consumer benefits

-- Enhanced gloss and visual shine appearance
-- Enhanced cleaning experience with no rinsing
-- Stain protection, water resistance and lasting, tack-free shine
-- Multi-purpose use on a wide variety of substrates
-- Easier cleaning of future spills and stains
-- Restoration and refurbishment of surfaces

To learn more about Noverite 100 polymer, visit www.lubrizol.com/homecare/noverite100 .

About Lubrizol Personal and Home Care

We develop, manufacture and market a broad range of specialty chemicals for skin care, hair care, bath and shower, surface care and fabric care. Our innovative ingredients and additives modify physical properties, enhance functional performance and deliver aesthetic benefits to drive key consumer product claims. The addition of Active Organics' botanical extracts and Lipotec's peptide-based active cosmetic ingredients strategically expands our product portfolio and builds upon our current capabilities, formulations expertise and global manufacturing footprint to take innovation to the next level. We are persistently committed to providing you with powerful, proven solutions so you can formulate with confidence(TM).

About The Lubrizol Corporation

The Lubrizol Corporation, a Berkshire Hathaway company, is a technology-driven global company that combines complex, specialty chemicals to optimize the quality, performance and value of customers' products while reducing their environmental impact. It produces and supplies technologies to customers in the global transportation, industrial and consumer markets. These technologies include lubricant additives for engine oils, other transportation-related fluids and industrial lubricants, as well as additives for gasoline and diesel fuel. In addition, Lubrizol makes ingredients and additives for home care and personal care products and pharmaceuticals, and specialty materials, including plastics technology and performance coatings in the form of specialty resins and additives.

With headquarters in Wickliffe, Ohio, Lubrizol owns and operates manufacturing facilities in 17 countries, as well as sales and technical offices around the world. Founded in 1928, Lubrizol has approximately 7,000 employees worldwide. Revenues for 2012 were $6.1 billion. For more information, visit www.Lubrizol.com.

Media Contact
Amy Dolzine
The Lubrizol Corporation
+1-216-447-6117
Websites: www.lubrizol.com/personalcare and www.lubrizol.com/homecare

All marks are owned by The Lubrizol Corporation.
The Lubrizol Corporation
29400 Lakeland Boulevard, Wickliffe, Ohio 44092-2298


This announcement is distributed by Thomson Reuters on behalf of Thomson Reuters clients.

The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and other applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of the information contained therein.

Source: Lubrizol via Thomson Reuters ONE

Topic: New Product

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