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Wednesday, 17 July 2013, 09:00 HKT/SGT
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Source: CITIC Telecom CPC
CITIC Telecom CPC's SmartCLOUD(TM) Solutions Fuel the Greater China and South East Asia Growth of 'Four Directions', an Award-winning Applications Developer
Industry Awards Further Recognized SmartCLOUD(TM) Success in the Market

HONG KONG, July 17, 2013 - (ACN Newswire) - CITIC Telecom International CPC Limited (CITIC Telecom CPC), a wholly-owned subsidiary of CITIC Telecom International Holdings Limited (SEHK: 1883), announced today that the award-winning application developer Four Directions is embarking on its Greater China and South East Asia expansion with the support of SmartCLOUD(TM) cloud computing solutions.

Four Directions expands into Greater China and South East Asia

Established in 2010, Four Directions is a fast-growing Hong Kong business that utilizes advanced technologies and services to deliver measurable success for customers through mobile/web applications, digital publication, as well as digital marketing. It also provides various cloud-based Software-as-a-Service (SaaS) solutions and optimizes customer marketing campaigns.

As the only Hong Kong-based technology company entering into the Red Herring Asia 100 in 2012, Four Directions is expanding into the Greater China and South East Asia markets. Mr. Woo said, "Backed by CITIC Telecom CPC's extensive points of presence and their seven cloud services centers in the region, CITIC Telecom CPC's SmartCLOUD(TM) portfolio is a trusted and reliable partner of our expansion."

As it expanded, Four Directions identified the increasing importance of an agile, scalable and secure cloud platform. The company migrated its systems onto CITIC Telecom CPC's SmartCLOUD(TM) Compute in 2012 benefiting from the solution's quality connectivity and data protection, flexible design, as well as professional consulting and technical support. In a gradual migration, Four Directions has migrated 90% of its systems onto SmartCLOUD(TM) Compute and has increased its resources usage by over 700% within one year.

SmartCLOUD(TM) Compute is a virtual server solution that brings true disaster recovery capability to businesses in Hong Kong. It brings instant benefits to Four Directions, allowing them to provide more flexible and reliable digital marketing services to its customers. Furthermore, Four Directions has reduced its cloud services cost by 10 - 15% after migrating to SmartCLOUD(TM) Compute.

Speaking about the significance of IT and cloud computing to marketing impacts and business results, Mr. Rick Woo, Business Development Director at Four Directions, said "With CITIC Telecom CPC's SmartCLOUD(TM) Compute, we're able to respond to customer and market needs quicker and optimize customer's marketing strategies in real-time. As our cloud costs reduce, our customers can benefit from the high cost-effectiveness."

Mr. Daniel Kwong, Senior Vice President of Information Technology and Security Services at CITIC Telecom CPC commented that "We're pleased to have the privilege to support Four Directions and other fast-growing Hong Kong companies with our reliable, secure and smart cloud computing solutions. A trusted cloud computing partner like us allows businesses to dream big and to shorten the journey entering different markets - a goal which was once much more difficult."

Mr. Kwong continued, "At CITIC Telecom CPC, we're committed to driving customers' business efficiency and business growth through trusted and reliable ICT services. This is the belief behind the continuous enhancements of our SmartCLOUD(TM) cloud computing solutions, which are just trademarked."

CITIC Telecom CPC leads the market with award-winning solutions

The success of Four Directions is testament to the reliability and trustworthiness of CITIC Telecom CPC's solutions and services, which have recently been further recognized by the industry. At the Computerworld Hong Kong Awards 2013 announced earlier, CITIC Telecom CPC took home the Cloud Infrastructure and Hosting Service Award and Managed Security Services Award for its SmartCLOUD(TM) cloud solutions as well as TrustCSI(TM) managed security services. The Hong Kong ICT Awards 2013 recognized SmartCLOUD(TM) development and enhancements by awarding the company with the "Best Collaboration (Marketing) Bronze Award".

What differentiates CITIC Telecom CPC further from the market is the quality of its professional customer services and sales team. This year, the company won its sixth "Customer Relationship Excellence Award" from Asia Pacific Customer Service Consortium and its tenth "The Distinguished Salesperson Award" from The Hong Kong Management Association.

SmartCLOUD(TM) enhancements and future developments

CITC Telecom CPC has been upgrading its SmartCLOUD(TM) portfolio. Some of the recent enhancements include:

-- SmartCLOUD(TM) Multimedia Contact Center: It delivers a world-class contact center solution running on a highly reliable platform. It enables enterprises to proactively and consistently interact with customers across multiple channels.

-- SmartCLOUD(TM) Storage+: It provides superb managed cloud storage that optimizes the performance of input/output intensive and business critical applications.

-- SmartCLOUD(TM) vONE: It is a private cloud solution that designates dedicated cloud space and professionals for enterprises who require dedicated solutions and services.

CITIC Telecom CPC will strengthen its SmartCLOUD(TM) portfolio by launching the following:

-- SmartCLOUD(TM) End-Point Backup Services (EPS): It ensures protection of important documents, messages, and other mission critical enterprise information and brings business continuity and industry compliance.

-- SmartCLOUD(TM) Security: It provides designated ArcSight-technology based virtual LAN Emulation Configuration Servers (LECs) to customers, who can monitor the performance of their virtual machines.

CITIC Telecom CPC will continue its efforts in striving for service excellence and providing customers with top-tier ICT solutions in the market.

Contact:
Rowena Leung
CITIC Telecom International CPC Limited
+852 2170 7536
Email: rowena.leung@ citictel-cpc.com



Topic: Press release summary
Source: CITIC Telecom CPC

Sectors: Media & Marketing, IT Individual
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