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Wednesday, 18 September 2013, 07:05 HKT/SGT

Source: Lubrizol
Lubrizol CPVC Piping Systems and Materials Expands Public App to iPhone(R)

CLEVELAND, Ohio, Sept 18, 2013 - (ACN Newswire) - After releasing the Lubrizol CPVC public application for the Apple(R) iPad(R) at the 2013 International Builders' Show, The Lubrizol Corporation is expanding the app's capabilities with the launch of a mobile version for the Apple iPhone(R). The Lubrizol CPVC mobile application enables contractors and plumbing engineers to have access to Lubrizol CPVC product information and solutions for building and construction projects, and now also provides analytics to capture usage details to further develop the app based on the needs of its users.

Available for download at no cost, the mobile app features the same information as the iPad app, offering quick and easy access to news about Lubrizol CPVC brands including FlowGuard(R) Pipe & Fittings, BlazeMaster(R) Fire Sprinkler Systems and Corzan(R) Industrial Systems. The app also includes an FBC(TM) System Compatible product finder, a tool that helps ensure compliance with industrial standards and compatibility with products from other companies.

"With more than 300 downloads of the iPad app, we wanted to offer the app to iPhone users in an effort to expand access to our customers at the jobsite, no matter what device they're using," said Jason Marckel, Lubrizol information technologist. "The added analytic feature allows us to capture usage and provide our customers with the information they need about Lubrizol CPVC plumbing systems."

As with the iPad app, the mobile app is a portal that serves to locate a preferred region and basic contact information for manufacturers associated with that region. It gives users the opportunity to sign up for e-news and link to social media as well as up-to-the-minute access to information about events.

"Allowing our end-users and customers to obtain real-time information about Lubrizol CPVC activities on their preferred mobile device is part of our More Inside marketing initiatives," said John Nunnari, general manager, Lubrizol CPVC. "The evolution of the app to mobile devices provides an additional communications tool that supports the value that CPVC piping systems offer to the market."

Lubrizol will continue developing the app's capabilities to assist contractors and plumbing engineers in all their building and construction projects. Marckel expects future releases to include capabilities for Android devices. Improvements are also expected in the event listings, "Contact Us" map and other areas as more is learned about the use of the app.

The Lubrizol CPVC app is available for download on the App Store at https://itunes.apple.com/us/app/cpvc-more-inside/id591743274?mt=8.

For more information on Lubrizol's CPVC products and technology, visit www.lubrizolcpvc.com.

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Please feel free to use the below posts to share this news on your social media channels:

In a pinch on the jobsite? The new #LubrizolCPVC mobile app offers real-time information on products and solutions for your building and construction projects: http://bit.ly/W3h9X0>.

.@LZ_CPVC expands the capabilities of its #LubrizolCPVC app with the launch of a mobile version for the Apple iPhone. http://bit.ly/W3h9X0

To tag LZ_CPVC in the above social media posts, simply add the "@" symbol before the word.

Apple iPad and iPhone are registered trademarks of Apple, Inc.
FlowGuard(R), BlazeMaster(R) and Corzan(R) are registered trademarks of The Lubrizol Corporation.
FBC(TM) is a trademark of The Lubrizol Corporation.

About The Lubrizol Corporation's CPVC Piping Systems and Materials Business

The Lubrizol Corporation is the innovator and world leader in chlorinated polyvinyl chloride (CPVC) resins and compounds. Our high-performance and low-combustibility CPVC technology can be found in FlowGuard(R) Pipe & Fittings, BlazeMaster(R) Fire Sprinkler Systems and Corzan(R) Industrial Systems designed for plumbing, fire protection and industrial piping applications. In addition, our CPVC product is also used in a variety of specialty applications serving diverse markets. Backed by robust research and development capabilities and the technical expertise of our piping systems consultants, billions of feet of our CPVC piping systems have been installed globally. For more information, visit www.lubrizolcpvc.com or follow us on Twitter @LZ_CPVC.

About The Lubrizol Corporation

The Lubrizol Corporation, a Berkshire Hathaway company, is a technology-driven global company that combines complex, specialty chemicals to optimize the quality, performance and value of customers' products while reducing their environmental impact. It produces and supplies technologies to customers in the global transportation, industrial and consumer markets. These technologies include lubricant additives for engine oils, driveline and other transportation-related fluids, industrial lubricants, as well as additives for gasoline and diesel fuel. In addition, Lubrizol makes ingredients and additives for home care and personal care products and pharmaceuticals, and specialty materials, including plastics technology and performance coatings in the form of specialty resins and additives.

With headquarters in Wickliffe, Ohio, Lubrizol owns and operates manufacturing facilities in 17 countries, as well as sales and technical offices around the world. Founded in 1928, Lubrizol has approximately 7,000 employees worldwide. Revenues for 2012 were $6.1 billion. For more information, visit www.lubrizol.com.

Michael Taylor Marketing Communications Manager
Website: www.lubrizolcpvc.com

April Wonsick AKHIA Public Relations & Marketing Communications

This announcement is distributed by Thomson Reuters on behalf of Thomson Reuters clients.

The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and other applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of the information contained therein.

Source: Lubrizol via Thomson Reuters ONE

Topic: New Product
Source: Lubrizol

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