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Friday, 4 October 2013, 21:30 HKT/SGT

Source: Lubrizol
Lubrizol Launches MCEO.com - A New Resource for Information on Motorcycles, their Lubrication Needs and Motorcycle Oils

CLEVELAND, Ohio, Oct 4, 2013 - (ACN Newswire) - The Lubrizol Corporation announces the launch of a website, MCEO.com, designed as an information hub for oil marketers, original equipment manufacturers (OEMs), and anyone who is seeking to know more about the motorcycle market and oils specifically designed for motorcycle engines. The site increases awareness of the unique and challenging lubrication requirements for motorcycle engines, the stringent demands placed on motorcycle oils and highlights the need for lubricants specially designed for motorcycles.

"We wanted to make it easier for all the stakeholders to have the information, resources and links they need at their fingertips to explore opportunities in this fastest growing transport sector in emerging markets" explained Eric Lindenfelser, global business manager - small engines at Lubrizol. "It is not uncommon that oils designed for today's modern passenger car engine are used in motorcycles. However, these applications have contrasting lubrication needs that make the use of dedicated motorcycle oil products the preferred lubrication approach. MCEO.com focuses on misconceptions and explains the differences between performance needs that help determine the right oil for the right application."

Lubrizol will showcase MCEO.com at the Small Engine Technology Conference, being held during October 8-10, 2013, in Taipei, Taiwan.

For more information on motorcycle engine oils, visit www.MCEO.com.

About The Lubrizol Corporation

The Lubrizol Corporation, a Berkshire Hathaway company, is a technology-driven global company that combines complex, specialty chemicals to optimize the quality, performance and value of customers' products while reducing their environmental impact. It produces and supplies technologies to customers in the global transportation, industrial and consumer markets. These technologies include lubricant additives for engine oils, driveline and other transportation-related fluids, industrial lubricants, as well as additives for gasoline and diesel fuel. In addition, Lubrizol makes ingredients and additives for home care and personal care products and pharmaceuticals, and specialty materials, including plastics technology and performance coatings in the form of specialty resins and additives.

With headquarters in Wickliffe, Ohio, Lubrizol owns and operates manufacturing facilities in 17 countries, as well as sales and technical offices around the world. Founded in 1928, Lubrizol has approximately 7,000 employees worldwide. Revenues for 2012 were $6.1 billion. For more information, visit www.Lubrizol.com.

Media Contact
Karen Clegg
+44 (0) 1332 845581

This announcement is distributed by Thomson Reuters on behalf of Thomson Reuters clients.

The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and other applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of the information contained therein.

Source: Lubrizol via Thomson Reuters ONE

Topic: Press release summary
Source: Lubrizol

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