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| Tuesday, 17 December 2013, 17:40 HKT/SGT | |
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Source: WePlay | |
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| New mobile gaming platform offers a personalised social gaming experience |
SINGAPORE, Dec 17, 2013 - (ACN Newswire) - Mobile social gamers can now experience a whole new social gaming experience with the launch of WePlay.
A unique feature of this mobile game store is its ability to use consumer analytics to offer recommendations specially tailored to the user's gaming preferences. WePlay also includes a social gaming aspect which allows users to connect with like-minded gamers, recommend games to one another and share their achievements with friends.
WePlay offers a library of hundreds of games for Android mobile devices, including hits such as Candy Crush, Acorn Buster, Fruit Ninja, Cut the Rope, and more. WePlay is currently available only for SingTel mobile users who can download it for free on Google Play (play.google.com). In addition, it will be pre-installed on most upcoming SingTel Android devices.
Gamers can start playing immediately - no sign-up is required. In-app purchases are billed to the user's subscription or pre-paid plan, and protected with a purchase key.
As part of its launch, WePlay is giving out 500 play credits to the first 100,000 downloads.[1] Cheong Hai Thoo, SingTel's Head (FunL!fe) said: "WePlay delivers a rich, one-stop mobile social gaming destination for customers to discover, download and play games with friends in a single engaging app. The social aspect is very strong with the entire experience centred on the end users and their friends. Everyone instantly knows who is playing what and can easily join in their games."
Hai Thoo added: "With the proliferation of mobile devices, consumers are increasingly spending more time on their smartphones gaming and interacting on social sites. Mobile will be the fastest-growing segment of the gaming sector over the next five years, with revenues increasing from US$8.8b in 2012 to US$14.4b in 2017 as an increasing number of consumers turn to smartphones for entertainment."[2]
WePlay is expected to be rolled out to more regional markets in the coming year.
[1] Play credits are available from 14 December to 31 December 2013. Credits will be given out to first 100,000 downloads or till 31st December, whichever is earlier. Unredeemed play credits will expire on 28 February 2014. (100 play credits = SGD 1)
[2] PwC Global Entertainment and Media Outlook: 2013 - 2017
Media enquiries:
Ogilvy Public Relations on behalf of WePlay
Melody Uy
Tel: +65-6213-6997
melody.uy@ogilvy.com
Topic: New Service
Source: WePlay
Sectors: Retail & eCommerce, E-commerce, IT Individual, Consumer Electronics, eSports, Gaming, Broadcast, Film & Sat, Daily News
https://www.acnnewswire.com
From the Asia Corporate News Network
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