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Monday, 7 July 2014, 18:02 HKT/SGT
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Source: Citychamp Watch & Jewellery Group Limited
China Haidian Officially Renamed "Citychamp Watch & Jewellery Group Limited"
Marks A New Milestone in Its Development

HONG KONG, July 7, 2014 - (ACN Newswire) - Citychamp Watch & Jewellery Group Limited ("Citychamp" or the "Group"; stock code: 256) has announced that its name was officially changed from "China Haidian Holdings Limited" to "Citychamp Watch & Jewellery Group Limited". Starting from 7 July 2014, the Group's shares are to be traded under the name of "Citychamp" to clearly reflect the Group's principal focus on the watch and jewellery business.

China Haidian Officially Renamed

Citychamp is primarily engaged in design, production and sales of watches and timepieces. The Group possesses proprietary brands, including "Rossini" and "EBOHR," two of the four major Chinese watch brands, as well as renowned global watch brands "Corum," "Eterna" and "Rotary." The Group is also committed to exploring the distribution business of the non-proprietary brands. Currently, the Group distributes more than 25 international brands in major cities across Mainland China. During this April, the Group also acquired a UK watch company, The Dreyfuss Group Limited, further enriching its product mix while consolidating its leading presence in the watch and timepiece industry.

Mr. Hon Kwok Lung, Chairman of Citychamp Watch & Jewellery Group Limited, said, "The new name marks a new milestone in our development, providing a clear new corporate image and reflecting our core business and future business direction. Looking ahead, we are aggressively expanding our watch and timepiece business, while leveraging our abundant experience in the design, production and sales of watches and timepieces to expand into the jewellery business, inject new momentum into our development and generate promising returns for our shareholders."

Contact:
Strategic Financial Relations Limited
Joanne Lam      +852 2864 4816  joanne.lam@sprg.com.hk
Cornia Chui     +852 2864 4853  cornia.chui@sprg.com.hk
Janet Fong      +852 2864 4817  janet.fong@sprg.com.hk


Topic: Press release summary
Source: Citychamp Watch & Jewellery Group Limited

Sectors: Daily Finance, Daily News
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