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Monday, 29 September 2014, 19:00 HKT/SGT
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Source: Joy City Property Ltd
COFCO Land Holdings' W Beijing - Chang'an Officially Opens
A New Landmark in Chang'an Street to Provide Brand New Accommodation Experience

HONG KONG, Sept 29, 2014 - (ACN Newswire) - COFCO Land Holdings Limited ("COFCO Land Holdings" or the "Company," stock code: 00207.HK), a large commercial property developer and operator specialising in the development, operation, sales, leasing and management of mixed-used complexes and commercial properties in China, has announced that its high-end hotel project in Beijing, W Beijing - Chang'an, has officially opened yesterday.


COFCO Land Holdings' W Beijing - Chang'an Officially Opens


Located at the heart of Beijing City neighboring the Dongdan commercial district,Guomao commercial district and the first embassy area, W Beijing - Chang'an has 353 rooms covering an aggregate GFA of 62,805 sq.m. The hotel is designed by the unique concept of a "distinctive mark of the capital." By adding chic contemporary elements into interior renovation and equipped with an advanced audio and lighting entertainment system, this 80-meter-tall building overlooks the East Second Ring Road, creating a new landmark within the striking landscape on Chang'an Street.

W Beijing - Chang'an is managed by Starwood Hotels and Resorts Worldwide, Inc. which aims for its guests to indulge in the essence of modernity, music and entertainment at the hotel. The signature bedding of "W"-branded hotels, modern restaurants and special spa services are set to provide comprehensive first class enjoyment. The experience is underlined by the unique service concept, Whatever/Whenever, providing delightful surprises for the guests.

Mr. ZHOU Zheng, Chairman of COFCO Land Holdings said, "The opening of W Beijing - Chang'an marks a new milestone in our development. The only hotel under the 'W' brand in Beijing, W Beijing - Chang'an boasts prime location, precise market positioning and superior products, so we believe it can attract a steady stream of customers and achieve a distinguished reputation. In the future, the Company will adhere to a strategy emphasizing product expansion and product enhancement in major cities. While prudently developing high-end hotel products on quality premium land parcels, the Company will ensure operation of this hotel project is aligned with the development of the "Joy City" commercial complex, so as to achieve integrated efficiencies whereby the hotel, shopping mall and office resources complement each other."

W Beijing - Chang'an is actually a redevelopment project under COFCO Land undertaken after dismantling the original architecture. At the preliminary stage of the project, the Company has conducted many rounds of strict evaluation to seek the best practice. During the design and implementation process, the design plan was adjusted several times addressing many technical issues. At the exquisite decoration stage, the Company has enhanced its inspection and control over raw material procurement and construction to ensure the quality of the refurbishment. After 1,500 days of dedication and meticulous craftsmanship, the hotel has commenced operation as a sparkling new land mark in the heart of Beijing City.

W Beijing - Chang'an has officially opened today. Mr. Han Shi, Executive Director and General Manager of COCFO Land Holdings, said, "The 'impressive, trend-setting, innovative, distinctive' accommodation experience creatively presented by W Beijing - Chang'an reflects the 'energetic, fashionable, trendy, quality' brand spirit of the Company. W Beijing - Chang'an is not only the preferred choice of young professionals, fashionable successful business executives, and the design and show business sectors; it also represents a youthful invigorating accommodation experience for many other individuals. I believe the prospects of the hotel are more than bright."

In the past five years, the Company has collaborated with top international hotel management enterprises to revamp and develop a number of premium hotel projects, including the W Beijing - Chang'an, Waldorf Astoria Beijing, St. Regis Sanya Yalong Bay Resort and MGM Resort Sanya. The Company has established a solid presence for its hotel business in key cities in China.

Mr. ZHOU Zheng concluded, "We are focused on the development of the four major business segments namely investment property, property development, hotel operation, as well as property management and related services. Looking ahead, we will continue to address the trend arising from the economic and social transformation in China and the increasing consumption demand from consumers. We will also strive to capture the opportunities brought about by China's urbanization and continue to enhance our overall competitiveness and profitability so as to become a leader among real estate brands with the most sustainable development and thereby create better returns for our shareholders."

About Joy City Property Ltd

Joy City Property is a commercial property listing company under COFCO Corporation, business of which covering commercial property, residential property, hotel, tourism property and regional comprehensive development. With the enterprise commission of "providing premium landscaping living environment and high quality service, leading a modern and fashion life style, and gradually became a brand property leader with sustainable development capability in China", the Company successfully built an urban complex under the brand of Joy City with the principle concept of "youth, fashion, modern and taste", and developed various products, including the top-level scenery series integrated with excellent natural resources and buildings, international living community series gathering international life styles and Chinese spirit, urban boutique resident series facing to city elites, top-level high-end hotels with international influence, such as MGM Grand Sanya, Regis Sanya, Waldorf Astoria Beijing, Beijing W Hotel, and the National Tourist Holiday Resort in Yalong gulf, Sanya with the reputation of "Oriental Hawaii", which formed a gorgeous property territory with rich formats, perfected product categories and balanced capital structure.


Contact:
Strategic Financial Relations (China) Limited
Ms Nan Dong Tel: (852) 2864 4811 E-mail: [email protected]
Ms Ada Leung Tel: (852) 2114 4967 E-mail: [email protected]
Ms Melody Jin Tel: (852) 2114 4963 E-mail: [email protected]


Source: Joy City Property Ltd

Topic: Press release summary
Sectors: Daily Finance, Daily News
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