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Friday, 2 October 2009, 11:14 HKT/SGT

Source: China Dongxiang (Group) Co., Ltd
New RDK Brand of China Dongxiang Receives Overwhelming Response at 2010 Spring & Summer Product Showcase and Sales Fair

HONG KONG, Oct 2, 2009 - (ACN Newswire) - The leading international sportswear brand enterprise in the PRC, China Dongxiang (Group) Co., Ltd. ("China Dongxiang" or "the Company"; stock code: 3818, together with its subsidiaries the "Group") announced that Robe di Kappa (RDK), a brand under the Kappa umbrella, successfully closed its 2010 Spring & Summer Product Showcase and Sales Fair at Park Hyatt,Yintai Centre, Beijing. The event attracted 60 distributors and received overwhelming responses.

The venue was designed under the theme of “Sports Futurism”

Based on the understanding of Italian spirit of humanism and insights on fashion and sport, RDK harmonizes the inner beauty of sports with its products. Through such expression, the Group aims to advance to a new level and influence the underlying definition of fashionable sportswear. This not only includes innovation related to material selection and design, but also reinforcing the relationship between a product and its consumers, helping them appreciate the product details, quality and the elements of fashion. The RDK products will start its promotion in the coming season in a vivid, appealing and innovative fashion.

Mr. Chen Yihong, Chairman of China Dongxiang said, "In preparation for the launch of the RDK brand, we spent two years to strategize our brand positioning, product design and sales distribution. We have full confidence in the RDK brand and are looking forward to its launch in spring 2010. Meanwhile, the "Kappa Ski" brand, stemmed from the Phenix brand, will be promoted to the PRC market this winter. We will continue to enrich our brand and product portfolio, making all efforts to be the leading multi-brand sportswear management enterprise in China to generate maximum returns to our shareholders."

Ms. Harriet Lau
Tel: +852 3150 6761 / 9199 2965

Ms. Sharis Siu
Tel: +852 3150 6771 / 9316-8576

Ms. Millicent Tu
Tel: +852 3150 6737 / 6069-6416

Ms. Susanna Ho
Tel: +852 3150 6755 / 9052 9451	

Topic: Press release summary
Source: China Dongxiang (Group) Co., Ltd

Sectors: Retail & eCommerce, Daily Finance
From the Asia Corporate News Network

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