TOKYO, Dec 14, 2009 - (ACN Newswire) - Mitsubishi Motors Corporation (MMC) announced the delivery of 25 of its i-MiEV new-generation electric vehicles (EV) to a demonstration program for electric and ultra-low-carbon vehicles run by the West Midlands region in the United Kingdom (UK) via the UK MMC distributor Colt Car Company, Ltd. *1 (CCC). The delivery commenced on December 12th. A delivery ceremony was held in Birmingham with the officials from the UK government's Technology Strategy Board*2 (TSB), the West Midlands government, CCC, and MMC.
*1 Colt Car Company, Ltd.: A 100% subsidiary of Mitsubishi Corporation.
*2 Technology Strategy Board: a business-focused organization dedicated to promoting technology-enabled innovation across the UK.
The demonstration program that the i-MiEVs were delivered to will begin this month, led by the TSB, and works with municipalities, electric power companies, automobile makers, among others, in a collaborative effort to promote ultra-low-carbon vehicles. The program puts electric and other ultra-low-carbon vehicles that meet certain standards for CO2 emissions and cruising range into the hands of individuals to actually experience them on the UK's roads. By doing so, the program aims to ascertain the practicality of these ultra-low-carbon vehicles while promoting the construction of infrastructure for these types of vehicles.
MMC launched its i-MiEV in Japan in July of this year. Looking to move towards full-fledged global distribution in 2010, MMC is currently involved in global testing and promotional activities.
About Mitsubishi Motors
MITSUBISHI MOTORS CORPORATION is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles. Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious and often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies. Deeply rooted in MITSUBISHI MOTORS' DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom and ready to embrace change. Consistent with this mindset, MITSUBISHI MOTORS introduced its new brand strategy in 2017, expressed in its "Drive your Ambition" tagline - a combination of personal drive and forward attitude, and a reflection of the constant dialogue between the brand and its customers. Today MITSUBISHI MOTORS is committed to continuous investment in innovative new technologies, attractive design and product development, bringing exciting and authentic new vehicles to customers around the world.
Public Relations Department
Source: Mitsubishi Motors
Topic: Press release summary
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