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Tuesday, 12 January 2010, 14:55 HKT/SGT
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Source: Mitsubishi Motors
Mitsubishi Motors' i-MiEV Voted "Ecobest 2009" by the AUTOBEST Jury

TOKYO, Jan 12, 2010 - (ACN Newswire) - Mitsubishi Motors Corporation (MMC) announced that ahead its forthcoming European launch during FY2010, Mitsubishi Motors' i-MiEV electric car has been voted "Ecobest 2009" by the AUTOBEST Jury: a further acknowledgment of its "real life" pioneering technology.

Reflecting on the vote, AUTOBEST Jury concluded: "i-MIEV is the first production electric vehicle on sale in Japan and soon to be sold in Europe. ECOBEST award founded by AUTOBEST Jury 10 years ago was one the very first worldwide to prize the efforts in the green field."

AUTOBEST's President Ilja Seliktar added his own comments, saying: "For us is a great pride to award i-MiEV. There are many statements in this exciting sector coming from almost any manufacturer. But - so far - Mitsubishi is the only one with a real EV for any customer."

An homage to Mitsubishi Motors' long standing efforts in the area of electric drivetrain and technology, this ECOBEST award also vindicates the long-term strategy MMC and its local partners initiated successfully in the Balkans, Central Europe, Russia, Turkey and the Ukraine from the early 90's.

Founded in 2000 in Romania, AUTOBEST is the motoring organization in the emerging markets of Europe. Today, its Jury includes leading journalists from 15 countries, including: Bulgaria, Cyprus, the Czech Republic, Croatia, Greece, Hungary, the former Yugoslavian Republic of Macedonia, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey and the Ukraine: an area representing over 300 million customers.

This year, Russia will host the award ceremony, scheduled for February 11th, 2010 and to be held in Moscow.

About Mitsubishi Motors

MITSUBISHI MOTORS CORPORATION is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles. Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious and often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies. Deeply rooted in MITSUBISHI MOTORS' DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom and ready to embrace change. Consistent with this mindset, MITSUBISHI MOTORS introduced its new brand strategy in 2017, expressed in its "Drive your Ambition" tagline - a combination of personal drive and forward attitude, and a reflection of the constant dialogue between the brand and its customers. Today MITSUBISHI MOTORS is committed to continuous investment in innovative new technologies, attractive design and product development, bringing exciting and authentic new vehicles to customers around the world.

Contact:
Mitsubishi Motors
Public Relations Department
http://www.mitsubishi-motors.com
+81-3-6852-4275


Source: Mitsubishi Motors

Topic: Press release summary
Sectors: Automotive
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