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Friday, 15 April 2016, 17:56 JST

Source: Denso
DENSO to Form Joint Venture with Toyota Tsusho in Thailand to Strengthen Its Automotive Software

KARIYA, JAPAN, Apr 15, 2016 - (JCN Newswire) - DENSO Corporation and Toyota Tsusho Corporation have agreed to form a joint venture in Bangkok, Thailand. The new company, Toyota Tsusho DENSO Electronics (Thailand) Co., Ltd., plans to start developing software in July 2016 to help improve the efficiency of engine electronic control unit (engine ECU) development.

Recently, it has been challenging to improve efficiency when developing software used in engine ECUs because, as the control of powertrains becomes increasingly complex, the development scale expands accordingly. The joint venture will use models in all phases of software development including control-program development, design, and verification.

Moreover, to be capable of supporting a wide variety of ECUs to be developed, the new company will standardize software and improve development efficiency and speed.

The new company will be capitalized at 20 million baht (Approx. US$0.6 million).

Profile of the joint venture
1. Name:           Toyota Tsusho DENSO Electronics (Thailand) Co., Ltd.
2. Location:       Bangkok, Thailand
3. President:      Hideya Ito while also serving as President and CEO of Toyota 
                   Tsusho Electronics (Thailand) Co., Ltd.
4. Establishment:  July 2016 (planned)
5. Capital:        20 million baht (Approx. US$0.6 million)
6. Ownership:      51percent owned by DENSO INTERNATIONAL ASIA PTE., LTD. and 49 
                   percent owned by Toyota Tsusho Electronics (Thailand) Co., Ltd.
7. Employees:      Approx. 30 (FY2016)
8. Business desc.: Designing and developing software used in automotive engine ECUs

Profile of Toyota Tsusho DENSO Electronics (Thailand) Co., Ltd.
1. Location:       Bangkok, Thailand
2. President:      Hideya Ito
3. Establishment:  2005
4. Capital:        32 million baht (Approx. US$0.9 million)
5. Employees:      200
6. Business desc.: Developing embedded automotive and related system 
                   software and selling in-vehicle electronic devices.
* The foreign exchange rate used in this news release is US$0.03 to the

Sadayoshi Yokoyama, Toshiko Watanabe 
Phone: 81-566-25-5594 
Fax: 81-566-25-4509 

Topic: Press release summary
Source: Denso

Sectors: Automotive
From the Asia Corporate News Network

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